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    Pierre Coupet A Global Need for Principled Leaders by Pierre Coupet So what does it mean to be a "Principled Leader" and why should we even care? I am very much aware that ... More...
     

    Pierre Coupet Why should "virtual recruiters" and "brick and mortar recruiters" partner with "virtual organization recruiters"? Before I answer that question, let's analyze the difference between them. Although virt... More...
     

    Tanya Sampson We all do it – make resolutions that we don’t keep. So how can you make a resolution and stick to it? Forbes   suggests you set goals – small, incremental, achievable goals that you can stick to and achieve – and I agree! Here are 5 things t... More...
     

    Tanya Sampson So direct mail is dead – right? No way! Mail volumes are declining, but direct mail continues to see an increase in response rates. The 2012 Direct Marketing Association benchmarks say that direct mail still offers response rates of 1.1% to 1.4% v... More...
     

    Tanya Sampson The savvy customer is not looking to be sold to anymore. They want to “buy” what they want – after careful consideration and research. But the question is “What are they researching? And where are they getting their information?”. If you don’t ha... More...
     

    Tanya Sampson So you’ve got some email templates - now what do you fill it with? Of course you will be including your company’s products and services’ “FAB’s” (features and benefits). But you can develop the customer relationship more easily and quickly by also in... More...
     

    Tanya Sampson [From the HR Marketing Excellence email dated November 22, 2013] With Thanksgiving around the corner, I wanted to take the time to wish you and your family a wonderful holiday, and remind you that a balanced life is so important (no matter... More...
     

    Tanya Sampson [From the HR Marketing Excellence email dated November 15, 2013] Did you know the average business person receives and sends over 100 emails a day? Add that volume to a full-time job, a family and trying to have a life – and if your ema... More...
     

    Tanya Sampson [From the HR Marketing Excellence email dated November 8, 2013] I know what you are thinking.. Not another email! If you are like most people, you are getting hundreds of emails – so how do you break through the clutter? Here are ... More...
     

    Heather Reid 5 things that every marketer must do to be successful Download PDF Here More...
     

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