The HCM industry is massive — expected to exceed $36 billion globally by 2030, driven by digital transformation, hybrid work models, and increasing demand for workforce analytics. However, for sales, marketing, and alliance professionals operating in this high-growth sector, the size of the opportunity is matched by the complexity of the challenge.

Check out the May edition of HCM Sales, Marketing & Alliance Excellence, where top experts share insights on how to level up your go-to-market strategy. Harness behavioral and intent data to segment audiences more effectively. Align marketing and sales teams around shared KPIs and buyer intelligence. And elevate your alliance strategy by turning partners into true brand advocates—not just resellers.

Read the magazine here.