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In this episode of GTM Innovators, Kyle James chats with Finn Thormeier, founder of Project 33, about how B2B founders and execs can unlock growth by building authentic, strategic personal brands. Finn breaks down what separates real thought leaders from content noise, how to turn subject-matter expertise into consistent demand, and why controversial takes (when done right) drive results. If you’re leading a GTM motion and want your voice to cut through, this episode is your playbook.
Finn’s Top 100 Target Accounts Playbook
Subscript to GMT Innovators Series on the following platforms:
- SoundCloud: https://soundcloud.com/research-859405782
- YouTube: https://www.youtube.com/playlist?list=PLsoV6fwX4cpGR2Hg98rc1e1k2-cOqCbhb
- Spotify: https://open.spotify.com/show/1gvDzcl0jxpPIfu9WYu6U4
- iHeartReadio: https://iheart.com/podcast/258127960/
- Pandora: https://www.pandora.com/podcast/gtm-innovators/PC:1001097038
- iTunes: https://podcasts.apple.com/us/podcast/gtm-innovators/id1790738579
- Amazon: https://music.amazon.com/podcasts/1b000615-31cc-49dd-a5d8-f80d5098bf2d/gtm-innovators
