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Key findings from the survey, which was commissioned by Trua and conducted by Talker Research, surveying 2,000 American adults:
- 82% of Americans lack confidence that service providers on digital platforms (rideshare, home services, dating, and job platforms) are properly vetted.
- 60% would pay extra for enhanced background checks.
- 87% say platforms fail to communicate how their personal data is used and safeguarded.
- 75% fear bots pretending to be real users.
Trua’s survey findings underscore the growing demand for real transparency and better safeguards in digital marketplaces.
Trua’s CEO, Raj Ananthanpillai, is available to discuss what platforms must do to regain consumer trust. Would you be interested in talking to Raj or reviewing the full report about the survey’s findings?
The full press release about Trua's survey is here.
Details about the investigation into Match Group are here. Please note that the report includes discussions of sexual assault, which may be distressing for some readers.