MG Sewa (the community service arm of JSW MG Motor India), in partnership with Delhi Police and the NGO Pahal, has empowered 50 women by training them in professional car driving under the ‘Wings to Fly’ initiative. This program focusses on leveraging driving skills to create an active and enduring income channel for these women. Implemented by PAHAL NGO, this initiative aims to create sustainable pathways for women's economic independence through skill development.

The program not only provides training to these women but also offers a comprehensive support system to enable these women to get into the mainstream. These women are provided with infrastructure support by the Delhi Police and inculcated with healthy driving habits. Two cars from MG’s product line - Astor and Comet EV, were utilized to provide hands-on training and experience to these resolute women. The MG cars, with their responsive handling, instilled confidence in these new drivers. The program has already achieved a significant milestone, with about 16% of women already securing employment opportunities with the Delhi Police. 
Apart from Delhi Police, this initiative is witnessing encouraging recruitment responses from organisations like BluSmart and Surekha. To diversify the employment potential of these women, multiple opportunities that require driver’s services, such as valet services, are also being explored.

About MG Sewa
MG Sewa, a brand pillar of JSW MG Motor India focuses on community service and inclusiveness. Since its inception, community service has been an integral part of MG's philosophy, aiming to create a meaningful impact on individuals’ lives and society. MG Sewa embodies this commitment, focusing on initiatives that support Girl Child Education and Women Empowerment. All MG Sewa programs are proactively driven by passionate volunteers who meticulously plan, budget and execute these initiatives in collaboration with NGO partners.

About JSW MG Motor India
SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while staying focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, bringing the best of innovation across its business operations, and generating significant employment opportunities through extensive localisation.

About Morris Garages
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India’s first Intelligent CUV, MG Windsor.

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For more information please contact:
Sumedha Jadli – sumedha.jadli@mgmotor.co.in