Small and medium-sized businesses (SMBs) offer a valuable opportunity for AI solutions providers. While often overshadowed by larger enterprises, SMBs are significant technology users, with 95% of American small companies using at least one tech platform. They collectively spend nearly $1.5 trillion annually on technology, and 3.2 million SMBs utilize cloud-based software. Despite this, many SMBs have yet to adopt AI solutions, often due to cost concerns. By offering cost-effective AI tools that seamlessly integrate into existing workflows, providers, including an app development company in Dubai, can tap into this market and help SMBs enhance efficiency and productivity.
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Small companies particularly favor tools that fit neatly into their workflows, says Katrina Selinaa, a contributing Sales Business Development analyst with the Dubai-based firm Techigator. “The key is to embed these tools in a way that makes them not just useful, but almost integral to the workflow,” Webb explains.
“The positive trend we’re seeing in the industry is the move towards embedding more intelligence in these tools, making them easier to use for people who don't have time to tinker under the hood,” Webb adds.