Nicholas Biron

Small and medium-sized businesses (SMBs) present a valuable opportunity for AI solutions providers. Despite often being overshadowed by larger enterprises, SMBs are heavy users of technology, with 95% of American small companies using at least one tech platform. They spend nearly $1.5 trillion annually on technology, and 3.2 million SMBs utilize cloud-based software. However, many SMBs have yet to adopt AI solutions, often due to cost concerns. By offering cost-effective AI tools that seamlessly integrate into existing workflows, providers can tap into this market and help SMBs enhance efficiency and productivity.

Article Excerpt: 
In particular, small companies like tools that fit neatly into the flow of work, said Geoff Webb, a contributing analyst with the Boston-based analyst firm 3Sixty Insights. “The trick here is to embed them in a way that makes them not just useful, but really, to a degree, almost built into the fabric of the workflow,” he believes.

“The good news is we’re seeing overall in the industry [a] good move to embedding more intelligence in these tools in a way that is easier to consume for people that just don’t have the time to spend figuring out and tinkering under the hood,” Webb said.

Read the full article here: Why SMBs are Good Prospects for the Right AI Solutions