Engberg’s experience spearheading leading brands’ digital strategies will be instrumental in driving the Finnish SaaS marketing tech pioneer’s next growth mission. The rapidly growing company is now taking its short-form video chatbot platform to new global audiences as the essential omnichannel customer experience and video marketing tool for media houses as well as creative, digital and advertising agencies.
TURKU, Finland (May 23rd, 2024) Finnish-Luxembourgish marketing tech company Videobot has appointed Jani Engberg as its Chief Commercial Officer. The company has achieved significant international growth in less than two years and now has over 200 large and mid-sized client companies in almost 20 countries. With the recruitment, Videobot seeks to expand further to partnerships with creative, digital, media, and advertising agencies alongside direct client relationships.
“Jani’s experience and expertise are pivotal in our ambition to establish videobot technology as a key part of agencies’ toolkit for creating a truly engaging omnichannel customer experience,” said Anssi Kiviranta, co-founder of Videobot. “We are already seeing swiftly growing interest in existing and new markets as we continue to innovate ways in which videobot technology can be integrated into online platforms, outdoor advertising campaigns, physical products, and event marketing, to name only a few of the various possibilities.”
Previously, Engberg has served in digital strategy, brand development, and marketing leadership roles in Masku, Telia, Finnish P&C Insurance Ltd, and Itella, part of the Finnish main postal service, among others. He has successfully led digital transformation processes in his previous positions. Engberg’s unique understanding of the agency field stems from his experience as CSO and Partner at marketing communications agency Republic, as Development & strategy director at media and marketing group Dentsu, and as CEO of Carat Finland.
“Brands must be able to help, inspire, and tell their stories in a novel way. Short-form video has proven to be the format digital consumers prefer when engaging with brands today, for example, in social media. It is no longer good business sense to produce generic content with traditional methods on static websites, on which the users spend very little time. The interactivity of Videobot’s technology introduces a game-changing component that enhances engagement through individual choices. I see huge potential in partnering with agencies and major media houses to help them reach consumers on a deeper level,” said Jani Engberg.
As an enterprise solution, videobot technology provides creative, digital, and advertising agencies with the means to connect various touchpoints into an omnichannel approach. Videobot content can be accessed through a link or QR code, on smartphone screens as well as laptops, outdoor displays, or info screens, for example. This creates opportunities to reach larger and more versatile audiences. Videobot in itself also creates significant added value as a new interactive format of video advertising.
