Did you know that, according to the Microsoft Work Trend Index, 40% of people want to change jobs this year?
This number is increasing due to the fluctuating nature of work, the post-COVID-19 market, and the widening knowledge base of the workforce. The skills needed in an industry are changing rapidly, leaving workers with a struggle to adapt.
Many companies are now utilizing digital marketing strategies to promote their business and attract top candidates to avoid this crisis.

Source: https://recruitcrm.io/blogs/digital-marketing-for-recruiters/

Digital Marketing Strategies You Can Use to Attract Top Talent: 1. Share Employer Brand Stories on Social Media: Employer branding is about showcasing your organization's unique identity to attract talent. In retail, struggling to find marketing team candidates? Share successful campaigns on social media or create fun videos where employees talk about their favorite aspects of their roles.

2. Use Blogging to Show a More Personal Side: Expand your talent pool by posting blogs on various platforms, not just HR sites. Humanize your brand by sharing project updates, goals, and achievements. Showcase innovation and provide insight into your company's culture, attracting candidates interested in your industry. 
 3. Increase SEO Visibility for Career Pages: Aside from relying solely on recruiters, consider leveraging Search Engine Optimization (SEO) to attract top talent. SEO increases your company's visibility on search engines, driving more traffic to your career page organically. Focus on building backlinks and measure success in terms of content marketing ROI alongside traditional recruitment metrics. 

4. Run “Candidate Funnel” And Other Tests: Digital marketing services help capture data on potential hires' interactions and online behavior. This data informs effective recruitment strategies, revealing the most qualified candidates and the best channels to reach them. 
 5. Use Video Conferencing Software Instead of Phone Calls Wherever Possible: Experienced candidates often prefer job offers via phone calls over emails. Conducting video calls is essential, especially for tech industry roles, to align with modern expectations and maintain a positive employer brand despite digital preferences.