- Times Spent Writing a Job Ad: Nearly half (47.2%) of respondents said they spend more than 30 minutes creating an ad from scratch, with 13.9% taking more than an hour. Further, 67.6% of employers said they use a job posting template at least “some” of the time and just 10.2% use generative AI (like ChatGPT) to assist in creating their ads “always” or “most of the time.”
- Challenges Writing a Job Ad: 56.0% of employers struggle with knowing which information to include to attract the right talent, and 46.8% grapple with writing the ad so that it sells their company.
- Information Included in a Job Ad: The majority of respondents said they “always” include candidate requirements and qualifications (78.2%), location of the job (76.4%), benefits (63.4%), and salary (56.6%) in their postings.
- Job Ad Creation Best Practices: 82.9% of employers check their job ads for spelling and grammar errors, but less than half review their ad for potentially biased or discriminatory language (47.2%).
- Success Metrics: 49.1% of employers do not track any metrics – such as view-to-apply rates, application completion rates, and total applies – to determine how well their job ads are attracting qualified candidates.
For more survey results, visit https://go.ihire.com/c2fc0.
About iHire
iHire is a leading career-oriented platform that powers a family of 57 industry-focused talent networks, including WorkInSports, iHireVeterinary, iHireDental, iHireConstruction, and iHireChefs. For more than 20 years, iHire has combined advanced job matching technology with our expertise in the talent acquisition space to connect job seekers with employers in their desired sector. With an industry-specific, candidate-centric, and data-driven approach to recruitment, iHire helps candidates find meaningful work and employers find unique, high-quality talent – faster, easier, and more effectively than a general job board. Visit www.iHire.com for more information.
