The Ken Blanchard Companies®, a global pioneer in leadership development, consulting, and coaching for over 40 years, announced today that they have completed a major rebranding, including a streamlined name and a new logo, mission, vision, tagline, and website, all to better represent their expansive set of modern offerings. The company has officially rebranded to Blanchard®, with a new visual and emotional identity that better reflects what they do: engage leadership experts to provide proven content and dynamic learning experiences designed to maximize individual achievement and drive organizational performance.
“This rebrand is not a departure from who we are, but a reflection of who we’ve become in powering the leaders our future will rely on,” says Ken Blanchard, cofounder.
This rebrand is a major milestone as the company continues to serve a diverse set of organizations with immersive learning experiences that enable leaders at all levels to turn potential into performance. Their new branding, driven by their commitment to both personal and professional transformation, is being released today.
As the organization rolls out the reinvigorated branding, Blanchard will introduce offerings, including:
- New programs like Essential Motivators™ and Courageous Inclusion™ built for the future of work and to address the pressing issues of today’s leaders
- A dynamic online platform, Propel by Blanchard™, targeted to meet the emerging needs of individuals and small to medium businesses interested in personal leadership development
- A re-envisioned suite of leadership development consulting, design, measurement, and delivery services from Blanchard Design Studio
- The Blanchard Institute, focused on igniting leadership in youth, will renew its commitment to giving back to communities
Scott Blanchard, company president, says, “We’re reimagining the company to touch every single person around the world who’s leading a team or is part of a team being led by someone. Our vision is leaders powered for good. Everybody deserves to work for a leader who makes them feel great and helps them succeed professionally. We’ve also adopted a new tagline: The Heart of Human Achievement™. This new tagline honors our time-tested head + heart approach while it advances the idea that not only can results and kindness coexist, but that together, they maximize achievement.”
