Would you walk into a Taco Bell and ask if they can make a taco?
Would you walk into a bank and ask if they had change for a fifty?
Would you ask the convenience store clerk to draw you a map to find the potato chips?
Everyone over the age of eight already knows the answer questions like these.
The point is simple. You don't need to post a sign (or fifteen) telling people that you're hiring.
They already know that you're hiring.
Because every company, every business, every institution, and every organization in America is hiring.
My wife and I just returned from a long road trip in our RV. To pass the time, we began playing a game trying to be the first to spot large commercial trucks that didn't have some variation of a '
We’re Hiring Drivers' sign prominently displayed on the back of the truck. We passed hundreds of semis but counted less than a dozen that met this criteria.
How many campaign ads are you seeing where the candidate is promising to bring more jobs to your community? In this election, that would be a surefire way to lose.
Your community, state, and country doesn't need more jobs.
It needs more people who are ready, willing, and able to work.
But you can’t manufacture people. So, if you're going to keep your doors open in this post-pandemic environment, you’ve got do more than post NOW HIRING signs to find and onboard qualified and motivated workers.
And here’s a shocker. There are some really great candidates out there who are hiding in plain sight. But they're not paying attention to your signs.
That means you, and everyone who works for you (not just those in your HR department) must know how to recruit workers to your team.
They must know exactly what kind of people you’re looking to hire, for which positions, what skills they must have, what kind of compensation you’re offering, and they need to be able to tell anyone who shows an interest how to quickly and easily apply from their smart phone.
Oh, and if you’re not generously rewarding your current employees for helping to recruit good people to your team, then this essential and highly effective recruiting tactic will never work.
There are dozens of other strategies, ideas, and tactics for winning the labor war that I’ve written about in my latest book
Fully Staffed: The Definitive Guide to Finding and Keeping Great Employees in the Worst Labor Market Ever. Teaching everyone who currently works for you how to recruit—and rewarding them for their efforts—is the jumping off point.
Posting more NOW HIRING signs isn’t going to solve your labor woes.
It’s time to stop fishing and start hunting.
