Finance and Investment Professional with More Than 25 Years of Public and Private Company Experience

To Usher in the Next Stage of Growth for the Leader in FacilitatingCannabis Banking and Financial Services

SHF Holdings, Inc., d/b/a/ Safe Harbor Financial ("Safe Harbor or the "Company) (NASDAQ: SHFS), a leader in facilitating financial services to the regulated cannabis industry, announced today the appointment of James Dennedy as Chief Financial Officer, effective October 24th. Dennedy brings more than 25 years of investment and financial experience to Safe Harbor, including senior leadership and director roles at both public and private companies.

In his new role, Mr. Dennedy will work closely with other members of the executive team and board members to prepare Safe Harbor for its next stage of growth. The Company recently listed its shares on the Nasdaq Stock Exchange, and is scaling its offerings to provide U.S. cannabis industry participants access to compliant financing and banking solutions.

"The appointment of James Dennedy as Chief Financial Officer of Safe Harbor further strengthens our already seasoned executive team, stated Sundie Seefried, Founder and Chief Executive Officer of Safe Harbor. "With the ongoing and rapid expansion of the medicinal and adult use cannabis markets in the United States, we see tremendous opportunity to further scale our capabilities and service offerings; James will be instrumental in helping us achieve this growth.

Established in 2015, Safe Harbor was formed to address an unmet need, providing compliant access to banking and financial services to the rapidly growing U.S. cannabis industry. Since inception, Safe Harbor has assisted with the onboarding of over $14 billion in transactions. As legislative reform unfolds in the U.S., Safe Harbor's platform is uniquely positioned to remain the standard for cannabis financial services.

Mr. Dennedy brings extensive operational, financial, executive, and organizational experience to Safe Harbor. He most recently served as President, COO, and a board member for urban-gro, Inc., an engineering design and services company focused on the commercial horticulture market. While at urban-gro, Mr. Dennedy assisted from the board level with a $62 million capital raise and listing on NASDAQ, and in an operational capacity to implement operational improvements to scale the business and execute the acquisition strategy to transform urban-gro from an equipment supplier into a design-build business. Prior to that, he served as CFO of Interurban Capital Group; President, CEO, and director of hospitality software company Agilysis, Inc.; and Chief Investment Officer of Arcadia Capital Advisors.

"The demand of the cannabis industry for access to compliant financial services has never been greater. Sundie and her team essentially wrote the book on cannabis banking. As one of the preeminent financial service providers in the industry, I look forward to both helping solidify their current position and taking the business to the next level, stated Mr. Dennedy.