In today's world, workers are restless, customers fickle, investors skittish, and the public has an appetite to cancel. In order to rally everyone together to stand behind a company, leaders need to also draw upon emotions, not just rationality.
You have one tool at your disposal to do this delicate work – the brand. Learn how to create a brand that represents the highest common denominator between your people and your products, and more, in the July issue of
HCM Sales, Marketing & Alliance Excellence. Read the magazine to learn more.
