The new members welcomed to the Board include an Independent Director - Lay See Tan (seasoned finance professional who has served as CFO of public-listed companies on Singapore Stock Exchange, NASDAQ and led hyper growth tech start-ups across various industries); Executive Director – Vipul Kedia (one of the earliest team members associated with Affle since 16 years and currently serving as Chief Data & Platforms Officer and Head of MAAS Platform in India); Non-Executive Director - Noelia Amoedo (Founder & CEO of mediasmart, now part of the Affle group. She has extensive experience in the mobile, internet & social media, with a proven track record of developing profitable businesses from scratch in international markets) and Non-Executive Director - Elad Natanson (CEO of Appnext, now part of the Affle group and has been at the forefront of mobile & internet innovation for more than 20 years evangelizing several companies in the digital sphere).
With this, Affle’s Board will now comprise of 10 Directors led by an Independent Non-Executive Chairman and will include four Women Directors (40% women composition).


Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising across global connected devices. Some of Affle's leading platforms include - Appnext, Jampp, MAAS, mDMP, mediasmart, mTraction Enterprise, RevX and Vizury.
Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others.
For more information visit www.affle.com
For further queries, you may contact - pr@affle.com