Celerity, the premium advisory services arm of the Randstad Technologies Group dedicated to helping businesses efficiently respond to change, today announced Graeme Booth as Senior Client Partner, Key Accounts. Booth brings more than 20 years of experience architecting and implementing business strategies and digital transformation efforts to his new position at Celerity.
 
As Senior Client Partner, Booth establishes and executes Celerity’s sales and growth plan in the pursuit of its overall strategic business objectives. He also manages key Celerity relationships and advises its partners on relevant industry and technology trends.
 
“Graeme’s proven record of driving operational excellence through collaboration and his expertise in developing go-to-market approaches across multiple functional and domain areas are important assets to our long-term growth trajectory,” said Celerity President and Chief Client Officer Curt Schwab. “We are pleased to welcome him and his keen business acumen to Celerity.”
 
Booth was most recently Senior Client Partner at Publicis Sapient, a position he held from 2015 to 2020. At Publicis Sapient, he directed all activities for assigned financial services clients, delivered solutions to support client's digital transformation efforts, and facilitated IT modernization to drive business growth. He is also the Principal and Founder of the JAGS Group, which develops business and marketing strategies and initiatives for technology companies, financial institutions, and regulatory bodies.
 
“Celerity is an incredible organization that supports a broad network of firms in their efforts to adapt to the ever-changing business landscape,” said Booth. “I am honored to join Curt and the Celerity team to drive digital transformation and highly successful business outcomes for our clients.”