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    The April 2022 issue of HCM Sales, Marketing & Alliance Excellence is now live!
    Anuradha Chakrabarti
    Humor, when used effectively, is a valuable sales tool. However, when clumsily deployed, it can hinder the sale from occurring. No wonder, then, many salespeople struggle to use humor in ways that enhance their ability to sell.

    How do you strategically use humor to improve sales effectiveness? What are the steps to an effective sales action plan? How can firms thrive in a changing business environment?

    Learn these, and more, in the April issue of HCM Sales, Marketing & Alliance Excellence.
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