Hire Velocity’s recruitment experts have a wealth of knowledge of best practices for truck driver recruiting and retention.
The truck driver talent gap is expected to increase to a shortage of 160,000 truck drives by the year 2028. With this large of a shortage, businesses must act now to secure reliable truck drivers for the future.
To recruit truck drivers, there are multiple strategies and methods that have proven successful - from monetary incentives to the use of technology. Referrals continue to be the most common form of truck driver recruitment, followed by direct website traffic, which means potential truck driver candidates most likely heard about your company and your open jobs, then went directly to your website. Social media, however, is a newer but very successful tool for recruiting truck drivers as well. 75% of truck drivers check Facebook on a daily basis, prompting companies to create brand pages and sponsored ads to drive traffic to open positions.
This rise in the use of social media within the truck driver industry is helping transportation companies increase brand awareness, personalization, and widen their target audience for recruiting. Hire Velocity’s site includes multiple resources for finding truck driver talent, as they are experts in the transportation and logistics industry. Recruiters at Hire Velocity are always staying up-to-date on the latest trends in untapped talent pools, such as female and retired military drivers, and the best practices and strategies to recruit both groups of untapped talent.