Channel marketing company OneAffiniti announced it has won 2022 Standout of the Year and Best Email Campaign at The American Marketing Association of Austin’s inaugural Austin Marketing of the Year (AMY) Awards.
The awards program honored B2B, B2C, and non-profit marketing professionals that have developed and implemented cutting-edge marketing strategies and helped make Austin one of the most innovative and thriving business markets in the country. The Best Email Campaign award honored OneAffiniti for its Tech Update: Malwarebytes January Marketing Campaign, spearheaded by Joanne Morawa, Content Strategist, and Julie Potrykus, Campaign Manager.
“With an emphasis on cohesive storytelling in the Malwarebytes campaign, we worked with our content strategy and design teams to take a variety of different content types and create a visually stimulating piece,” stated Tara Peteet Yukawa, Director of Content & Campaign Management. “Austin is very much a community that thrives on technology, innovation, and creativity and we feel honored to be recognized amidst incredible talent.”
This AMY recognition is the second creative award OneAffiniti has received in 2022, following the B2B Market Exchange Killer Content Award for Best Design/Concept Theme for an animated infographic.
The 2022 Standout of the Year award recognized the OneAffiniti Brand Awareness Campaign created and executed in 2021, with the goal of building brand recognition and lead generation for the company within a very specific audience. The campaign was acknowledged for its impressive brand awareness and lead generation results, specifically since the entire campaign was created and executed in-house. OneAffiniti was acquired by channel incentive management services, technology, and rewards company Incentive Solutions (Atlanta) last year.
According to Alli Campofranco, Director of Corporate Marketing, Incentive Solutions & OneAffiniti, “We are very proud of the way this campaign came together. Our messaging and targeting was highly accurate, which allowed us to deliver key messages to our ideal audience.”
About Incentive Solutions/OneAffiniti
Incentive Solutions has provided channel incentive management (CIM) services, technology, and rewards since 1994. OneAffiniti, founded in 2009, offers through channel marketing automation (TCMA) programs that help brands reach a wider channel audience and yield attributable revenue. In 2021, Incentive Solutions acquired OneAffiniti, combining their resources, services, and products into a complete channel management solution that empowers channel marketers and drives growth.
