A subject matter expert (SME) is an authority on a particular area, technology, process, field or subject. Their depth of knowledge is such that they are considered uniquely qualified to provide guidance and strategy in their area of specialisation. 
 
Within an organisation, this often applies to those who have been in their roles for a long enough period that their knowledge is second nature. Looking internally for SMEs can yield a pool of candidates that have firsthand knowledge of both the subject matter and how it applies to your organisation.  
 
Internal SMEs are likely to be found across a wide range of areas such as support, operations, marketing or IT. Look for those who take a hands-on approach to guidance and are considered a source of truth by their peers.  
 
Subject matter experts are vital to helping understand a topic or solving a problem where general knowledge is insufficient. Consider these three benefits they bring:  

• Optimised workflows: SMEs who are already familiar with organisational processes can help to streamline workflows in a way that achieves business outcomes. They also know how to clearly articulate arguments or information to employees.
• Relevant learning content: Engaging an SME to develop learning content for employee training can boost learner performance and alignment with management goals by 73%.
• Saved time and money: External SMEs can be an expensive endeavour. Internal SMEs are more easily sourced, have no external fees, and are already familiar with the people, challenges and processes in your organisation.

 
Getting your subject matter experts invested in your project can be a whole different challenge. SMEs are often busy with their own team and projects, making their time a limited resource. Consider these tips boosting SME buy in:  

• Involve them from the start: SMEs must know the thinking behind a training program or new project before it kicks off, as well as their expected outcomes. This ensures only the correct and relevant information is presented.
• Demonstrate the value: Show an SME the impact their work will have and the value working on your project can add to their portfolio. Not being recognised as an expert is the main reason many SMEs leave an organisation.
• Accept their feedback: Part of an SME’s role is to appraise and critique components relating to their area of expertise. Ensure you respect and welcome their feedback, and don’t get angry if it isn’t necessarily what you were hoping to hear.

 
For a more in-depth look at subject matter experts, consider having a read of the full article.