Healthcare hiring trends are staggering. By 2026, 14% of all jobs in the United States will be in the healthcare and social assistance industries, according to the Bureau of Labor Statistics.
Social media is such a compelling healthcare and medical recruiting strategy for this candidate group due to their fluctuating hours and limited time to conduct research on available job opportunities. Hiring professionals find social media to be a valuable talent attraction strategy because 65% of healthcare professionals use social media for professional reasons in addition to personal. Some social media platforms are preferred for healthcare hiring, however, so it's important to understand the data to know where to recruit for specific healthcare roles. For example, only 10% of pharmacists use Twitter, making it a less optimal platform for recruiting.
Social media for health recruiting is important for talent attraction and recruitment marketing, but it’s also critical for employer branding. 92% of candidates indicate that employer branding is an essential element of their job research, and 81% of candidates say that a strong social media presence is an indication that a hospital offers cutting-edge technology, which is important to candidates.
This infographic helps healthcare recruiting talent understand how to successfully leverage social media for healthcare recruiting.
