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Niro, an embedded consumer lending Fintech, today announced the appointment of banking veteran Laasyaa Chadaga, ex-Vice President at Spark Capital Advisors as its Head of Finance & Strategy, as it scales its business.

The announcement comes a month after the company onboarded FanDuniya founder-duo Ramkumar Venkatasubramanian and Viswanath Kommalapati to its senior leadership. Prior to that it onboarded Narendran Prabhakaran, ex-Collections Head at Navi as Head of Collections and Operations. Leveraging diverse and experienced talent at the helm of its operations, Niro aims to democratise access to convenient and hassle-free embedded credit products for 600+ million internet users in India.

At Niro, Laasyaa Chadaga would be overseeing the finance function and driving the capital raising initiatives.
Prior to Niro, Laasyaa was associated with Spark Capital Advisors as Vice President for the last 10 years. With 12+ years of extensive experience as a career investment banker, she has a deep understanding of businesses and has successfully led fundraising and M&A transactions across multiple sectors, most notably BFSI and Healthcare.

On the appointment, Aditya Kumar, Co-founder & CEO & Sankalp Mathur, Co-founder & CRO at Niro, said, “As we rapidly scale the business and unlock potential for customer-facing digital platforms, we are excited to have Laasyaa onboard. Her incredible experience on capital raising, as well as M&A will be invaluable as we dive into the next phase of our growth journey.”

On joining Niro, Laasyaa Chadaga, Head of Finance & Strategy, said, “India is on the cusp of a new Fintech revolution and Niro is enabling that by making personalised, embedded, and frictionless credit a reality for the Indian market. I resonate with Niro’s vision and look forward to driving long-term value for the company.” 

The company recently raised $3.5 Mn in a seed funding round led by Elevar Equity. The funding also saw participation from angel investors like Kunal Shah, Nitin Gupta, Bala Parthasarathy, the Patni Family Office, R. Ramaraj & Aseem Dhru. Co-founded by Aditya Kumar & Sankalp Mathur, Niro aims to empower consumer-internet platforms to provide accessible and hassle-free credit to their consumers to drive engagement, create value, and in turn generate significant revenues.

About Niro
Niro, launched in 2021, is a homegrown embedded consumer lending Fintech solution. It aims to empower consumer internet companies to become consumer lending superpowers. The vision of the start-up is to empower consumer internet platforms to become a provider of competitive, frictionless and innovative credit (and other financial) products for their consumers. By providing customized credit offerings, Niro empowers these platforms to drive engagement, create value, and in turn generate significant revenues. Founded by Aditya Kumar & Sankalp Mathur, it has raised $3.5 Mn from Elevar Equity in its seed funding round which will strengthen its aim of making competitive & frictionless credit accessible for everyone.