Most job choice studies indicates that an individual’s perception of the company’s attractiveness is important. People want to work where their expectations are positive and where they believe their goal can be achieved. Candidates will be determining if the recruiting and interview process were consistent with the culture that was promoted as the “Employee Brand”. If the candidate sees that the culture or “brand” is still a good fit with his or her image, the chances of a successful hire increase.
Takeaways form the above video
- Candidate engagement is not just sending text messages or adopting AI. It’s a new mindset and approach you need to include in your recruiting process.
- Candidate engagement is the process of building personal 1 to 1 relationship between your recruiters & your candidates.
- Candidate journey is an emotional journey that happens across a set of interactions and experiences.
- your candidate engagement strategy needs to be convenient & it needs to create positive emotions.
- Candidate engagement needs to be continuous & convenient. It also needs to be data driven & highly personalized.
- Easy apply and job boards are already flooding your recruiting team with more candidates them they can manage. The challenge today is not finding ways to get more candidates in your pipelines. The challenge is sorting the wheat from the chaff.
Process (should be short & crisp) - Start this by mapping out their talent journey. Regardless of where they begins their journey with you, their journey will have 2 stages: Awareness, Consideration and Conversion.
Awareness - Through which way they knows about your job position.
- Provide stories to them from candidates you have already worked with to build trust.
Consideration - Define way through which your team engages with interested candidates.
- knows who is qualified or not, many stages are there in the interview process.
- tries to make each candidates experience positive and convenient with your company.
Conversion - Think about the emotional journey candidates are going on as they enter each stage of your process.
- Through which ways you get qualified and engaged candidates to the offer stage as fast as possible.
Technology - Decide the tools & AI you will use to support your process.
- Fix the sort of recruiting automation you will be using to engage your candidates.
Thought of the day: Don't be afraid your life will end; be afraid that it will never begin. - Grace Hansen
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