Strong employees are the backbone of any company.  Offering competitive benefits packages including 529 college savings plans will set your company apart from the rest.

Employers can offer these plans to employees, at NO COST who, in turn, can build college savings for their children, or even themselves, by making automatic payroll contributions into their plan accounts, similar to how employees contribute to their bank savings accounts or 401k(s). 

529 plans provide a tax-advantaged opportunity for college savings. In 1996, 529 accounts were created to promote long-term saving for higher education. These plans are available to everyone, and people can use them to save for their own education costs, but they are used primarily by parents on behalf of their children. While 529 contributions are made with after-tax dollars and are not tax-deductible, earnings are tax-free when used for qualifying education expenses, such as tuition, books or computers.