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Most of the companies worldwide waste tons of money on marketers and marketing strategies. As they believe it will increase their sales and profit, they spend resources on devising external strategies and plans. Little do they know the pivotal business strategy they should implement is actually an internal one. 
Employee happiness has finally come under the spotlight. But what does it mean? In short, it shows how much employees are satisfied with their job and the whole work experience. 
A small number of companies, such as “Netflix” and “Amazon”, have recently discovered that unhappy and unsatisfied employees aren’t good for the company nor for themselves. This has led them to formulate a business strategy revolving around employee happiness. Employee Happiness and CommunicationThe key to organizational success is a no-brainer — satisfying all needs of employees. When their needs are met, it is easier for the business to achieve the desired aims. Satisfied employees are more productive, creative, and excel at work assignments. For this reason, employers seek ways for making their employees happy. A step in the right direction is improving internal communication.
Poor and ineffective employee communication causes misunderstandings and frustration among employees. It also prevents the company from prospering. That is why employers should encourage effective communication in the workplace.
One of the best ways for boosting employee communication is through an intranet software. This platform unites all employees and managers in one place. It allows them to communicate about work-related matters as well as the usual, everyday topics. More importantly, the software encourages employee engagement. This way they can offer suggestions and give feedback and feel satisfied with working conditions and work environment. As a result, employees can easily determine the needs of employees and how to meet them efficiently.

What Happy Employees Bring to the Table 
Employees are the driving force in every company. When employees are engaged and satisfied with their working conditions and work environment, they feel fulfilled. Moreover, they are motivated and ready to go the extra mile to help the organization reach its goal. 

Here are some of the biggest  advantages to having happy employees.

Creativity Boost
One of the most important qualities in employees is creativity. Creativity doesn’t imply playing with colors and creating great PowerPoint presentations, far from it. It usually includes the ability to come up with original ideas and solutions for any work problem. 
This quality is especially useful in providing customer support. Employees in such positions have to communicate regularly with clients. While there may be strict protocols to follow, clients more often than not appreciate unique responses and solutions. They stick in their minds and add value to the whole customer experience. When customer support agents are content with their job, their creativity comes to the fore. As a result, the clients are pleased and the sales increase.

Higher Productivity and Income
Scientists have confirmed the existence of the correlation between happiness and production. The happier employees are the more productive they become at work. They like to be engaged and participate in work-related tasks. Contributing to ideas, skills, and expertise, gives them a sense of belonging and purpose in the organization. Their good mood only serves to spur their engagement and productivity even more. 
With the increase in employee productivity, the company’s profit increases too. Since the majority of employers are constantly searching for ways to maximize their income, investing in employee happiness seems worth giving a try.

Greater Safety
Employee safety in the workplace is a must and absolutely non-negotiable. Their health and safety always come first, especially when working under particularly hazardous conditions. In a healthy work environment, employees are happy and satisfied with their jobs. Feeling this way largely contributes to their diligence and carefulness. 
By fully focusing on the assigned tasks, they are also more aware of the health and safety policies they have to adhere to. As a result, there are considerably fewer safety incidents involving employees in the workplace. In this case, the company doesn’t have to bother with finding new employees to replace the ones on the medical leave. Similarly, the employees can spare themselves the trouble of dealing with medical bills and treatments. 

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Lower Turnover
In most cases, when employees start feeling dissatisfied with their jobs, they quit. Most often, this decision catches employers by surprise as they believe work conditions are ideal. Although having employees leave and move on is an inevitable part of every business, most companies shy away from it. 
Turnovers are both expensive and time-consuming. Recruitment, selection, and training take time, money, and effort. Additionally, when one employee leaves the organization, those who stay lose motivation and their self-confidence gets shaken. To avoid this from happening, employers should focus on retaining employees. Also, they should do all they can to improve working conditions and create a healthy workplace. With happy employees, there is no need for recruiting and training a new workforce. 

Successful Brand Advocates
There are numerous ways in which employers can make their employees a part of their marketing strategy. One of them is turning employees into brand advocates. Asking them to simply post and share valuable content material with their followers or friends on their social media profiles will do the trick. However, the strategy will be ineffective if the employees aren’t willingly participating in promoting the company. 
Only happy employees will gladly, without question, engage in any marketing activities their job requires. Having employees as brand advocates validates the loyalty and trustworthiness of the company. Since these are two significant brand qualities clients prefer, with this move, the company can expect to expand its customer base in no time. 

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Spreading the Message
One of the aspects customers take into consideration when buying new products is how that manufacturer treats its employees. If employees are disgruntled and unhappy, it negatively affects the public image of the company. Clients easily pick up on their dissatisfaction and form a negative opinion on the brand.  
Apart from being turned into brand advocates, employees and their direct experience can be used to spread a positive message about the organization. Happy employees can help steer the perception of the company in a positive direction. Its mission, vision, and values will easily reach a much wider audience. 

Harmful Effects of Unhappy Employees 
At the other end of the scale, disgruntled and unhappy employees can significantly damage and interfere with the success of the organization. If something’s causing them to feel unhappy at the workplace, it affects many different business aspects. 
Growing dissatisfaction with an employee can reduce its productivity, engagement, and internal communication. Also, they tend to spread negativity and cause unrest among colleagues. Such behavior messes up the whole work environment and severely damages the company’s reputation and public image. If the word gets out the employer neglects and mismanages its employees, how can customers expect to be treated right?

Tips and Tricks on How to Make Employees Happy 
Given everything discussed so far, employee happiness plays a key role in many aspects contributing to the overall success of the company. While there are many ways to make employees happy, not all of them work for every business. 
It all depends on the nature of the company, organizational structure, and even the existing relationships among employees. However, the employers will determine by trial and error which hack suits them the best. Here are the most common tips and tricks on how to make employees happy:

• Empowering employees —since employees are of crucial importance to any company, employers should take care of them and meet their every need. Moreover, employees need to be inspired and motivated. For this reason, employers have to rely on effective internal communication and constantly remind employees of their value to the organization. Showing them they are important and appreciated will empower them and drive to succeed. Once they feel empowered enough, nothing is stopping them from doing their jobs the best way they can.
• Offering great compensation and benefits — most often, employees are unhappy because their low salaries prevent them from enjoying a certain lifestyle. In such cases, a simple raise will solve the problem. While this may not pose an issue for large companies with huge annual revenue, for small businesses it surely causes trouble. Paying the employees what they are worth along with providing solid benefits might help. Life insurance, gym memberships, free snacks, or free tickets for the cinema, theatre or concerts can serve as a great supplement to their compensation.
• Professional development and training —Employers should offer opportunities for professional development and training. For example, encouraging volunteering or charity work can help employees hone their skills and exchange knowledge with others. These opportunities keep employees interested and engaged while at the same time helps them move higher up the career ladder.

As shown, the companies don’t have to look further than their internal structure to become successful. It has been proven many times before that employees occupy the most important place within every organization. To unlock and exploit their full potential, all the employers have to do is provide pristine conditions for their happiness at the workplace.
Through investing in their employees and their well being, the employers ensure the success of the company and high profit. Happy employees are more productive, engaged, creative, loyal, and reliable. These qualities make them successful brand ambassadors and trustworthy promoters of the company. All in all, employers can gain much if they would only set employee happiness as a business strategy.