Imagine the end of the term and you haven’t been able to meet your sales quota. What would you do? The most probable answer that comes to mind is that you offer customers a discount. But is it the right decision? You should also focus on marketing and hire shopify seo expert. You might think that offering a little discount to lure customers into making a purchase is a good tactic, it may well be right for some time but for the longer run, it will cause you a lot of trouble. The issue with discounts is not just that it will cut your profits, the bigger disadvantage is that it will destroy the reputation of your brand.

If you are a customer who loves a discount then for a moment just for the sake of argument put yourself in the shoes of a businessman then you will know what it does to a business.

I am not saying that offering discounts will only bring harm to your business. There are businesses that are worth millions today and they are just based on the concept of discount but this does not apply for anyone. It is very good to take out the stuff that is costing more on handling and to see a sudden spike in the sales chart just to make yourself feel good about what you do but if you let it stray out of control it will eat up your brand and it is not the matter of how and why but the matter of when.

Companies are expanding their business and scaling without planning that is causing them to hire unprofessional people, especially sales reps. They offer un-necessary discounts to people just to appear good on their sales sheet.  Ecommerce expert stop your reps from offering discounts If you let them offer discounts just to complete their sales sheet it will reduce the working capability of your workforce. Once you start giving a discount to your customers there is no going back from this point. They will not only expect it but demand it as well. They will stop buying your new collections and wait for the discounts. This way your companies pricing policies will be affected drastically.

The trouble will not stop at this point, discounts will destroy the value of your product or service. People will start measuring the value of your products by the price tag instead of the tangible and intangible benefits it brings. These are all very troubling things but the biggest problem with discounts is still that it reduces your profit percentages. The reason why everyone starts a business is to earn handsome profits and if you are not getting that then why continue. The competition in the market is getting higher and higher and if you want to run a successful business at a discount price that means you will have to sell more quantity of products which is the most difficult task due to the mentioned fierce competition.

So the question you should ask yourself is that after all the issues that it creates is it in the best interest of your business to offer discounts on a regular basis?