Maren Hogan

Generally, mid-sized businesses only have a few marketing employees and don’t always have additional resources. With the growing amount of information, data, and general commotion that happens around marketing these days, most businesses look to outsource part or all of their marketing efforts to agencies. The lack of resources alone can be one of the sole reasons why companies look to partner or hire an outsourced marketing agency.

Businesses need to have enough resources to complete the work that needs to get done. It’s also critical to ensure that the marketing efforts are driving sales leads and having an impact on overall business performance.

If you need a better solution to track marketing performance, ramp up your marketing efforts, or start driving an increase in sales leads, it’s time to start looking for an outsourced marketing agency.

Let’s break down what you can expect from an outsourced marketing agency.

WHAT TO EXPECT FROM A B2B MARKETING AGENCY

A B2B marketing agency works with businesses and provides them with marketing services to grow. Typically, a B2B marketing agency employs subject matter experts in paid media, web development, content creation, social media, search engine optimization, PR, email or marketing automation, and general marketing strategy. Each subject matter expert drives the marketing strategy that drives new contacts or sales leads for their clients. Each department understands the clients’ overall goals and works to achieve those.

THE AGENCY IS YOUR STRATEGIC PARTNER

Some companies ask their current employees to help with tasks such as handling social media accounts, writing blog posts, or generally picking up the slack for marketing efforts that they don’t want to pay someone else. However, dumping those tasks onto employees all but ensures the likelihood of burnout and reduces productivity. Besides, your marketing efforts will lack consistency with many different people involved and without a strategy.

Digital marketing agencies can help you develop a marketing strategy to ensure your efforts spent effectively. The agency typically implements the plan, but sometimes the approach can be performed by a team in-house. It depends on the short and long term goals.

SCALE MARKETING EFFORTS WHILE PROVING ROI

The only way to increase the output of your current in-house marketing team is by hiring more employees. However, with an outsourced marketing agency, you have an entire team that is working on your campaign, which allows you to scale up your marketing efforts quite quickly.

Agencies have the experience to help you scale fast. If you want to try running a Google Ads campaign for the first time, you don’t need to pay one of your employees to take an online course or hire someone new. Your marketing agency should be able to adapt to your needs and help you with all of your marketing needs as you grow.

Not only is an agency always working to provide value to their clients, but with the right tools implemented, they are accurately tracking your overall ROI. This information is key to the team’s success as they begin running a marketing campaign.

WHY HIRE A MARKETING AGENCY VS. HIRING IN-HOUSE

The cost alone is one of the most significant benefits of hiring an outside agency. Salaries for mid-career marketing professionals can be quite expensive, and they’re increasing every year. According to the Bureau of Labor Statistics, the 2018 Median Pay for Marketing Managers was $132,620 or $63.76 per hour.

It can also be a gamble to take when looking for a new hire. Good help is tough to find, and it can take a long time to find genuinely passionate, dependable, skilled people to work for your business. When you outsource your marketing efforts, you can skip the hassle of a lengthy hiring process, and spend time hiring one agency who will do the hard work of hiring and training their team members.

Another great reason to hire an agency is that you have a significant number of people working on your account versus adding one person to your team. When you work with a marketing agency, you have access to an array of experts like content writers, search engine optimization professionals, social media professionals, graphic designers, and web design professionals.

Hiring an outsourced marketing agency allows businesses to scale their marketing efforts while keeping costs low. Adding one or two people to your team may seem like a good idea, but you’re often filling one gap instead of hiring a team to fill multiple gaps. If you’re thinking about working with an award-winning marketing agency, let Red Branch Media see how we can work together!

This article was originally published on the Red Branch Media blog by Eric Foutch.