Today, recruiting of new employees has become an entire full pace marathon - with Human Resource websites and job offers leaping from left to right in almost every single job hunt page or mobile app that you can find. It has become an ultimate competition of “Who can get their attention faster” - with businesses having to advertise their own brands as a means of persuading the potential applicants into hitting the ‘golden’ APPLY NOW button.
With the internet in the palm of every job seeker’s hands, they can now use the search bar to find everything that they want to know in a company - by specific words or keywords ie job structure, salary offer, industry specialisation, company size, work schedule, benefits, and so on. That’s why in order for a job search to be deemed truly successful, businesses need to comply and have their websites built for the best kind of search engine optimisation.
Finding The Right SEO Agency Partner
Search engine optimisation is like a set of best guides to follow in order for a company to successfully gain its rightful high page ranking. This means that having a well-polished SEO for your website can help raise the ranking to the very top of the page results when potential candidates search for job openings at companies within your industry. By adapting to the latest trends and fully optimising your website and its amazing contents, can most definitely attract more visitors - resulting in both potential clients and a great number of well-fitting applicants for your job ads.
In order for you to accomplish this goal, you must first search for the right SEO Agency in Australia that can help deliver the best kind of results for your business.
SEO on Human Resource
According to a research done by Glassdoor, the average length of a hiring process in the U.S. is 23 days. Now, if your business is growing rapidly, this can be a bad thing - as you can’t always afford to take your time just to bring in new employees to the field.
One good advice from HR C-Suite states that “allocating resources to improve your business’ web presence is crucial in attracting the best job applicants possible. Plans like remodeling your business’ home page, upgrading your website’s SEO and content, and reformatting company bios and award histories can all be extremely beneficial in defining a lasting impression.”
This is most definitely true, as a business’ home page is the sum-equivalent of how their office would look like for the potential employee - it has to be attractive, clean and professional looking, or your company will look like a total joke. The appearance of your web page handles the main impression that will be resonated deeply on all of your applicants thoughts - so make sure that its design and optimisation will always be at the top of its game!
Here are three enriching tips from New to HR to ensure that you have an SEO-friendly Hiring Campaign:
1. Always be sure to complete the ‘About‘ or ‘Info‘ sections of any social media platform. Use words or phrases that are accurately describing your company or that any user would use to search for your company. It is highly imperative that you do the proper keyword research - which will in turn, drive targeted job seekers to your company.
It is also vital that you add your address in order to optimise your Facebook page for local searches.
2. Remember to add in the links from your other social platforms into each new platform that you sign up for. It is very important to fill in the appropriate category field on Facebook pages so that they can show up correctly on Facebook’s mobile searches.
Always check to be sure that your company is listed under the right category when editing your information.
3. There are also many conventional SEO tactics that must to be applied, such as the correct use of meta tags, keyword density, internal linkings, and ROI assessment. Now, these may take more time to understand, but do take note that they are all critical to creating a consistently profiting Company online.
Mashable also recommends the use of this app that lets you compare your keywords to main performance indicators, find keyword variations and even search suggestions to improve your site's total ranking.
Contevo - Scaling Businesses Higher
Contevo offers comprehensive SEO strategies and roadmaps for clients that focus on all the vital aspects of improving their overall search presence. This includes technical SEO, user experience, navigation, quality content, keyword analysis, backlink creation, and more.
As many SEO companies will only choose to focus on improving search engine rankings, Contevo aims to bring the most qualified visitors from search engines to your website and help you convert them into loyal paying customers. This is why their holistic approach to SEO has transparently entitled them ‘The Most Trusted SEO Company in Melbourne.’
