For many years, direct marketing technique was executed by majority of the organizations. Consumption of energy and time was huge. It required a couple of resources as well due to which it resulted into high costing as well. Since the past decade, there has been a complete paradigm shift towards digital marketing. Firms have hired candidates who have expertise related to latest technology. Incorporation of smart phones and innovations added to the internet has diverted towards modernization. As per 2018 statistics, around 4,208 Million users are involved into Internet usage.
Convenience is the key in short as whatever information is required is easily accessible on one click. Companies now prefer to promote their business online rather than every time investing in rough and tough work to reach out a big target audience in today’s world. There are various types through which one can opt for going virtual in order to achieve its goals and objectives to reach a success at the top.
Search Engine Optimization (SEO)
The most common form which majority of the institutions consider because it helps in improving the company’s visibility among the competitors through different search engines such as Google or Yahoo. Concept is just to incorporate the right keywords in the content being develop for the website to appear in the top ten criteria or the first page in other words. Benefits attached to adopting such approach includes cost effectiveness, high traffic inflow, great return on investment, enhancement in connections leading to references, increase in new terminological learning and last but not the least in depth competitor analysis about their happenings.
Market through Social Platform
Almost more than 5 billion users are just active on different social media tools like Facebook, Twitter, Instagram and LinkedIn. Two way communications has made it very easy to have an idea about anything posted by the writers through comments, reviews, opinions and feedbacks. It’s an open forum for discussion. The major advantage is spreading awareness about the updated campaigns or launches which can end from lead generation to conversions. Potential clients tend to create of word of mouth branding technique showing their loyalty status as well.
Email Marketing Strategy
Employers should have a database already existed to communicate the message to the ultimate readers. Advisable is to plan initially that what kind of information needs to be distributed that appeals the viewers. Proper subject should be defined. Beginning with an introduction about the company with the product portfolio following with the main idea and then concluding on a good statement like “thanking you in anticipation” with the sender details of name, designation, company number and contact number. Induction of video links if available and images makes it more interesting. Mentioning the highlights about the firm is important. Simple to use, low cost and chances of responses are likely high.
Paid Advertising Campaigns
There are certain firms who are ready to invest heavily to have more visibility through search engines while any person is searching. They are usually below the links based upon the ad words matched to the criteria. Once the ad is clicked, it routes out to that particular website.
Affiliations with Third Party Online Firms
There are certain websites which go into contractual terms with other companies for placement of their webpage links on their own. A win- win situation is created for both the parties depending on the budget and URL clicks ratio.
V-Blogging Methodology
YouTube, the biggest video used website is best for delivering the content through verbal communication describing about the message in detail. Speaking without any hassle and full of confidence compels the consumers to go through it. Currently oral interaction is more powerful than written matter.
