Phenom People, the global leader in Talent Relationship Marketing (TRM), today announced Personalization On-Demand, an industry-first set of engagement features for candidates on career sites to receive instant tailored job recommendations. Available now, Personalization On-Demand further extends Phenom People’s award-winning technology for hyper-personalizing the candidate experience.
Legacy talent acquisition strategies on career sites falsely assume candidate preferences based solely on browsing history and employment background. Although this technique does increase engagement, it falls short in understanding the candidate’s true intent and interests. To know rather than guess job seekers’ experience and preferences, successful employers are deploying new modern techniques that involve candidates, enabling them to share what matters most in their next career opportunity.
For the first time, HR teams can integrate Personalization On-Demand with their career site to ask the candidate questions in a non-invasive manner to personalize the job searching experience with real-time job recommendations.
“As humans and consumers, we set high expectations in our daily lives. As job seekers, we expect the same,” said Mahe Bayireddi, CEO and co-founder of Phenom People. “Employers have to quickly recognize what candidates want in order to take an active role in finding the right fit. Stop assuming you know what candidates want and simply ask them. What do they love to do? What are they really good at vs. what experience do they have? Are they open to relocating? By providing a personalized outlet for candidates to express their desires, employers can now present the most relevant and compelling job opportunities, enabling the personalized experience candidates are looking for.”
Phenom Personalization On-Demand features include:Candidate questionnaire: a career site workflow that prompts candidates with a set of questions about their work experience, interests, skill sets and desired location. Asking these questions early in the job search guides talent to the best-fit jobs and puts the candidate in control of the information they wish to leverage in their search.
Conversational Bot: a bot that greets and engages a candidate for personalized user experience and job recommendations. A modern avenue for both active and passive candidates which constantly nurtures activity and increases quality applications.
Social network sign-in: provides users with a choice of which social profile to connect. LinkedIn, Facebook or Google, enables candidates to interact with the career site on multiple levels. Candidates can choose which social profile best describes their background to deliver their desired role.
Résumé upload: candidates can submit their résumé for parsing. This helps customize job recommendations.
Phenom People delivers TRM, a single platform for Career Sites, CRM, CMS, Conversational Bot, Internal Mobility & Referral Application, Talent Analytics, and AI. Serving some of the largest organizations in the world, Phenom’s TRM platform eliminates multiple point solutions, reduces cost and increases ROI for talent acquisition and talent management.
