You have an opportunity to improve the results of your company and everything points to an SEM agency
Vital Traffic Solution from Canada specializing in Google AdWords can be the solution. You allocate a budget and you are looking for someone to deposit the confidence to manage the campaign. Maybe you already have an agency but you're not sure if things are being done properly. How to know if there is a crush? We offer you a series of indicators to take into account to choose your first SEM agency or to know if you need to find a new one.
Do you have several experienced, dedicated, qualified and certified consultants from Google AdWords?
This shows the agency's commitment to the service it offers. It is not a fad or a niche market that now has to cover.
When you contact them, do they fill you with questions?
They ask for a lot of information and they are concerned about knowing the philosophy of your company, what you do and how you do it. They know that success depends on a correct understanding of all the circumstances, causes and objectives that have led you to want to hire their services.
Will they conduct an audit of your website or the landing pages to which the campaign will aim?
Is it well structured? Fast charge? Do you have a good SEO job? The more optimized these points are, the more it will interest Google to show your ads and, therefore, you will have greater notoriety at a lower cost. ROI!
Do they demand a very close collaboration with your current SEO agency / manager?
SEM and SEO have many points in common and require coordinated actions and common strategies and plans. They go hand in hand, so it is recommended to find an agency that has good consultants in both fields to form a tandem.
Do they still ask for more data and access to sources to obtain them?
Access to Google Analytics, Google Webmaster Tools and even to Google Merchant if it is an e-commerce. Everything is not enough to monitor the campaign. The well processed data allows to establish relevant KPIs, which translates into a greater guarantee of success and is a way to optimize more quickly and with more criteria.
At this point, as a client, you will be asking yourself if there has not been a change of roles with the provider.
A good agency SEM (or any other field) should never offer you anything without really knowing each and every one of the factors that can influence your relationship and the task you are going to undertake together. Once compiled, the agency's commitments begin.
Will ensure improvements, but will not guarantee results in detail
There are many factors that influence an AdWords campaign and every good professional knows that some of them are out of control. We speak, for example, of changes in the platform, market circumstances or an interest not foreseen by the keywords of the campaign that can make the competition and the auction prices go up.
Will commit to control the campaign continuously
It will monitor the KPIs established in the different monitoring tools and make the appropriate modifications. A campaign requires an establishment, a period of operation (1 or 2 weeks approx.) And an analysis of results that will lead to modify or strengthen the adopted strategies.
It will facilitate your decisions and its execution
It will not wait for you to analyze the results and propose modifications. They are supposed to be the experts in running and analyzing campaigns in AdWords. It is your obligation to clearly present the results and propose new actions to follow based on the objectives established at the beginning. You always decide.
Will work in detail whenever possible
They will prefer the creation of many highly segmented campaigns rather than a few and more generic ones. The greater the segmentation, the better the possibility of conversion and, as a rule, the lower PPC (Pay per Click) costs.
It's transparent
The account will never stop being yours and you can always access to review the campaigns and check the modifications that have been made. It is the best way to know to what level the account is attended. It is clear that the common goal is to have an ROI as positive as possible, and should be the objective in the actions that are carried out. The way forward is, in short, the same as in any other relationship: commitments, challenges and the will to achieve them together.
At Canada we have a team with extensive experience in the integrated management of Online Marketing of large companies and multinationals. Among them,
SEO and SEM consultants certified in Google AdWords that can quickly analyze the needs of your company and develop a tailored strategy. We are not a consultancy anymore. Our clients evaluate our solutions as creative, fresh and effective.
