However, this does not mean that keywords are no longer relevant in search engine optimization; there are just newer ways for advancing the content promoting campaigns by having a more topic driven method. By focusing only on keyword and optimization of keywords, you would only limit the outreach of the information hierarchy and your ideas for new contents.
When you focus on the topics first, then you will be able to?
- Get new opportunities for creating more content which will receive more traffic and will be more valuable in your industry.
- You will be able to get ranks for your new semantically connected keywords. You may not have been able to discover these keywords earlier but with presenting new topics, you will be able to do this now.
Keywords would still be vital for the search engines and the users. You need to use those keywords based on topics if you want to enhance your website’s performance more and develop a good strategy for content marketing.
How do you use topical SEO?
1. You must audit your business website: The basic method for revamping the search engine optimization strategy that you have will require you to learn what is working for your website and where you can improve. The chances are that you will have a few pages that provide core services and some tutorial pages which are present on your second page. You need to change these if you want to see your ranks improve. You can start by doing the following:
- Create content which is sub-topical and which will link back to your pages.
- Generate back links for that specific page.
- You should expand on the existing content that you have by letting it be user-friendly and also by increasing the quantity of information that is present within those contents.
- You must improve the user engagement on all these pages.
Upgrade your Organic Presence
Primarily you will be required to check the keyword ranks that your main web pages have. You need to analyse this and put it on a spreadsheet for ease of understanding. You will need to go through various random keywords which will have no connection with your business in this process, which you should eliminate. You will be able to locate those keywords which will more relevant for your business and you can use them more and optimize them to get better rankings. You can also find a lot of targeted keywords which have higher volumes and lower competitions which can help you to do an optimization of the content that you currently have because this will be absolutely vital for the information architecture which you have.
Analyse the user metrics also
In order to enhance the signals from your users in a better manner, you must understand how users behave when they first come on your business website. You can use the Analytics tools from Google for assessing how the users are interacting with the web pages that you have after landing on them. Some of the most vital metrics that you should look into are:
- The number of page views.
- The frequency of bounce rates
- The time that users spend on your web page on an average.
- The rate of conversions.
You can use these metrics to get a thorough understanding about the nature of your content’s performance and if it can meet the intents of the users when they visit your web page. This can help you to make more users engage with your contents in a better way. The analyses of these metrics will allow you to make a specific behavioural flowchart which can present to you the patterns of user actions after landing on your business website. You should use these metrics to get a comprehensive about the nature of the content that you have and if you must take some further actions to better them.
Establish your goals
The different contents that you have will all have specific functions and purposes for improving your sales. Thus it is important that you must identify what the specific goals are of the different pages that you have. You should track the monthly sales records from these pages and analyse the effects that your content promotional campaigning had on them, if they increased them or reduced them. You should check the following:
- If your content has brought more traffic in your website
- If the ranking for the additional keywords which are semantically related has varied or not.
- Whether your content has helped to funnel more conversions.
- The visibility of your business venture and your brand, in general.
- If your content can provide topical authority on the specific subject matter of that content
3. Using new Content for Improving your Existing Ranking
When you create new content you can be sure that it will help you with the indexation. You can also get some more traffic. You can also improve the rankings of your business website. You should set more internal links and use the targeted anchor texts for sending the authority metrics towards the core web pages and then communicate that to the search engines. You should also build links with these pages. You need to promote them also on various social media websites and increase the authority of these pages. You must also update the old posts and then link them back with the parent pages.
You can get more revenues and success by using topical content for your search engine optimization of your business website. Hopefully, the information mentioned in this article will have helped you.
Author Bio:I am Naveen Kumar having 10 years of experience in digital marketing, ORM, SEO and SMO. Since several years I have started the company naming JDM Web Technologies, which stands as one of the renowned digital marketing companies today in India. With my decade of experience, I can provide my clients with the reasonable SEO packages in town. My team experts include professional SEO and SMO experts, digital marketing professionals etc.
