How Digital Marketing Course is helpful for Graduates?
Who should take up this course?
Any graduate who is willing to make the business or possess a flair in sales or marketing of others business products and services can easily dwell to take up this course.
How will I benefit?
The Digital Marketing Course is tailored to people who wish to actively apply a digital marketing strategy to their organization. The content is geared to ensure that an organization has a proper foundation for their digital marketing strategy.
Participants or Attendees may be:
• Website Owners/Webmasters/Website Content Managers
• Small time Business Owners
• Brand/Marketing Managers
• Business to Business and Business to Consumer Sales and Marketing Professionals
• Web Marketers/Internet Consultants
Participants or Attendees may become:
• Digital Director or Head of Digital
• Digital Agency Account Manager and Sales Director Analytics Manager
• Digital Marketing Manager and Web Manager
• PPC Search Manager
• Content Marketing or Content Manager
• Email Marketing Manager
• E-commerce Manager
• Search Manager / SEO Manager
• Social Media Manager or Community Manager
• Copywriter
On completion of this course, attendees will be able to address easily the specific marketing challenges within your business, to improve your marketing results.
Digital marketing is the most sought-after skill for any professional, who has vivid roles to play in marketing including media, PR, communication. A dynamic and competent digital marketing professional undoubtedly can expect significantly higher growth in terms of salary and the roles in the industry. Different roles can be offered based on these marketing specializations.
1. SEO:
Search Engine Optimization is an organic method of moving to the top of web pages on various search engines such as Google, Yahoo, Bing, etc. Optimizing web pages is an important task in Digital Marketing.
2. AdWords:
AdWords is a paid method of improving the presence and climbing the ladder of advertising and conversion success on various search engines in a quicker way. AdWords is an effective method of increasing conversions in Digital Marketing.
3. SEM:
Another effective method of increasing the visibility of web pages is via sponsored placements and advertising.
4. SMM:
Social Media Marketing is nothing but creating an online presence of the business in social media sites like Facebook, Twitter, LinkedIn, Pinterest and others. A good digital marketer should know how to harness the power of social media to market the brand image of the company.
5. Email Marketing:
Engaging the customers and driving leads with the brand can be well achieved through the strategy of sending periodic newsletters, email campaigns, in order to keep them updated with new products/services.

6. Mobile Marketing:
The world turns its all eyes on mobile for anything and everything with easy access to the internet. Smartphones are very trendy among all age groups. Mobile marketing provides instant updates, promo offers, and information about customers’ interests and is able to drive a fantastic economic value to the marketers.
7. Web Analytics:
Web Analytics is a quite important aspect of digital marketing which involves traffic analysis, business, and market research and enhancing the website traffic. Google Analytics is one such instance that gives a great insight to understand the progress of the website.
The above-mentioned points are digital marketing courses details and their modules.