Have you wondered what differentiates iconic brands like Southwest airlines, Zappos, Nordstrom, Whole Foods, Costco, and Starbucks from many others in the market? Is there a unique ingredient that makes these brands what they are? Certainly not. The composition of their products does not set them apart. Rather, there is something else that makes the brands of these companies the popular ones that they are: organizational culture.
If organizations can bring out products that ensures sustained business success in the long run; it is because of this factor called organizational culture. How? It is this culture that makes employees give their best to the organization, without being compelled to do so. It is this culture that brings about a highly engaged workforce that feels motivated to produce products that are world-beaters, day in and day out. It is this culture that is indispensable to an organization’s success. The extent to which organizational culture is inseparably tied to business is best summarized by Peter Drucker, guru of modern management techniques in his aphorism, “Culture eats strategy for lunch”.


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