Companies in possession of a captivating and creative culture has an approach that is integrated and innovative when it comes to considering the requirements of building an optimal workplace environment.
This article explores the definition of culture in a business context and the basic, yet critical elements that are the driving force behind organisational culture curation.
What is Culture?
The word ‘culture’ has different meanings and definitions when looking at the context of its use, for example, ‘the arts’ or ‘the way we live and work’.
When we’re talking about ‘culture’ in business terms, it purely refers to:
“The preparation and cultivation of an environment that fosters the desired thinking, behaviour and performance to be adopted by a group of colleagues collectively.”
Think of the word ‘cult’ for a second and their (cults) reputation for being powerful at influencing group behaviour.
In addition, cults are usually inspired and driven by charismatic leaders that hold authority over their followers either in a positive or negative way.
This reference should remind us that cultivating the right company culture is crucial to an organisation’s success and should be synonymous with business strategy in the modern age.

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