Expansion of Leadership Team Comes as Ansira Looks to Enhance Company Culture
Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions and digital strategies, with a
focus on driving results at the local and national level, today announced that the Company has
appointed Cindy McEntire as Chief People and Culture Officer, as well as promoted Adam
Vandermyde to Executive Vice President of Operations, effective immediately.

The expansion of Ansira’s leadership team and strong focus on company culture follows the
launch of the Company’s new Parent Perks Program, which aims to support employees following
the birth or adoption of a child.

“We are thrilled to welcome Adam and Cindy to Ansira’s leadership team,” said CEO Daina
Middleton. “Operational excellence, culture and talent are all strategic initiatives for our
organization today and in the future.”

McEntire is a recognized human resources leader with more than 20 years of experience in the
sector. Prior to joining Ansira, she worked for Sabre Corporation and Nortel, where she led
teams focused on talent acquisition, talent management, learning and development, M&A, and
cultural transformation initiatives. At Ansira, she will be responsible for enhancing the full
spectrum of the Company’s human capital agenda, developing and implementing talent and
organizational strategies and processes that support the Company’s overall business plan and
strategic direction.

“I have been very impressed with Ansira’s strong focus on employee development and
engagement,” said McEntire. “I am joining the team following the successful launch of the
Company’s first Parent Perks Program, and I look forward to continuing to develop and
implement innovative company culture initiatives.”

Vandermyde joined Ansira in 2017 as Senior Vice President of Corporate Development. In his
new role, he will oversee the Company’s trade promotion management offering and optimize
solutions and processes across all office locations. Before joining Ansira, Vandermyde spent
nine years providing strategy and operations consulting to PwC and Deloitte, where he focused
on analytics, customer strategy and marketing.
“I am thrilled to be expanding my role at Ansira,” said Vandermyde. “Working with such a
talented team over the past year has been a wonderful experience, and I am looking forward to further supporting the Company’s continued growth across all offices in the months and years
ahead.”

Ansira is the recognized leader in brand to local marketing activation; designing, executing and
optimizing data-driven performance marketing programs down to the local level that drive
customer engagement and foster profitable long-term relationships. With transparency,
accountability and a keen focus on continuous improvement, the Company delivers measurable
results for 25+ Fortune 500 brands, achieving a 96% client retention rate over the past several
decades.