In the 21 st century, the majority of people are spending their time online, mostly on their
social media accounts. As an example, on a daily basis, about 890 million people are
using Facebook. Also, most of the internet users have more than three different social
media accounts.
According to this, your chances of finding and hiring a rock star employee are quite big.
Take me for granted when I say that you won’t find many talented employees without
shifting your attention towards social channels.
Successful professionals are most likely to have a personal brand behind their name.
Applying to jobs in person is out of fashion and very few people still proceed this way.
The jobs environment has moved online, and all employers must acknowledge and
adapt to this transition.
Even though most companies are using social media to recruit their employees, not all
of them manage to bring satisfying results. That’s why in today’s post we are going to
expose how to use social media strategically in order to find rock star employees.
To make sure your posts are professional and efficient you can strongly consider hiring
professional writers. With no more further ado, I hope you will find these 5 ways to use
social media helpful for your recruiting.
1. Strong Brand Reputation
The best ones are looking for the best. You can’t expect a valuable candidate to
seriously consider working for a phantom company, right? First, you need to make sure
your company’s brand and culture are well known and respected on social media.
Share content which shows why your company is a great place to work. Your audience
is the potential workers that you wish to attract. Post what they would like to see and
you’ll see results.
2. Proper Advertising
Social platforms are quite eligible for their advanced technology. They offer specific
tools which are very helpful for increasing the efficiency of the recruitment process.
Social media helps you define and properly target your ideal target audience.

For example, Facebook ads allow you to target the audience based on demographics,
interests, age, gender, occupations, and so on. However, don’t be too intrusive and
don’t look too desperate by posting a lot of ads. Doing so would hurt your company’s
reputation and might just push away talented candidates.

3. Understand the Differences Between Each Social
Network
Unfortunately, many companies fail to understand that each social network is different in
nature and rules.
When you try to recruit people through different channels, you must first understand
how that channel works. Then, in order for your recruiting to be effective, you must
respect and follow its rules of posting, sharing, and advertising. Here are the best social
media networks that you can leverage for connecting with future employees:
 LinkedIn
LinkedIn is a professional social network, focused on professionals instead of any other
audience. This is the perfect environment to find professional candidates for your job
positions.
Furthermore, as a recruiter, you can easily connect with other professionals and grab
their attention with your offers. Moreover, you can make use of the LinkedIn Talent
Advantage feature and search through your potential candidates’ jobs history and
performance.
 Facebook
Facebook is the biggest social platform, with a number of users bigger than 1.5 billion.
Its purpose is to help people connect easily with each other, with brands, and with
personalities. Well, at least that’s how it started, but Facebook is so much more than
that today.
The Facebook ads feature is extremely advanced and complex, as it allows you to
reach extremely relevant and targeted audiences. There is no question that Facebook is
one of the most advanced social platforms at the present moment. That’s exactly why
you should leverage it to search and connect with talents.
 Twitter
Twitter is also a very popular social network, accessed monthly by about 288 million
users. It is known for its “tweets”, which are limited to 140 characters. Twitter is a sort of
microblogging, only that it’s very social.

You can use Twitter hashtags, which are certainly increasing your tweet visibility. When
you broaden the reach of your message, more professionals will get to see your job
offer. It’s all a number’s game, so use hashtags wisely.
Moreover, keep your tweets short and very concise. Create curiosity and appeal to
people’s emotions. If you want to see any significant results, tweet consistently.
 Instagram
Instagram is accessed by 300 million users on a monthly basis. As an employer, you
better not neglect its popularity. A good strategy that’ll improve your brand’s reputation
would be asking your employees to regularly post nice (but real) things about the
company.
Showcase the office atmosphere through a short video and have one of your employees
post it. Promote it, choose the right hashtags, and witness how many employees you
attract.
 Snapchat
Snapchat app is very popular among the younger generation. You can make a company
account and let few employees post several times a day. In this manner, your followers
will be able to understand how working for your company would feel like.
This is also a perfect way to look for your rock star employee with a video snap that
announces a job vacancy. Snapchat is great once you know how to properly use it.

4. Flitter the Candidates
Social media networks can be extremely useful because they help you sort out the bad
candidates. The same as you can look for their work experience, you can also look at
their personal profiles and seek “softer” information that could influence your hiring
decision. There are many clues on people’s social profiles, and many will prove to be
helpful. However, try not judge too much or too quickly!

5. Get in Touch with Candidates
As you are looking for rock star employees, it is very important to get in touch with them
in the most personal and professional way. What does this mean? Well, stick to
professionalism while adding a few personal clues. Considering that you took the time
to research the employee that you’re contacting, you will be able to show him that you
are familiar with his online presence.
This will create a better experience for him, as he/she will feel treated with importance.
This is a fine touch to better attract your future rockstar employees.

Conclusion
Social media can be used in many ways these days. As I showed you in this article, it is
very handy and successful for reaching out potential awesome employees. The more
you recruit through social channels the better results you’ll produce. This is both an art
and a skill, so treat it with patience and consistency!