Employers are just beginning to get a handle on the millennial generation, and now there is a new generation is entering the workforce.
 
I had the pleasure of attending a presentation at SHRM on The Emerging Generation Z given by Jim Link, CHRO at Randstad.
 
Employers are going to have to start using a different approach for attracting and retaining top talent. It is crucial to start preparing now for how Generation Z will change the workplace.
 
Generation Z entered the workforce for the first time last year and this generation is a population of 1.86 billion people, nearly a third of the total population. This cohort is the most well-educated, tech-savvy group to enter the workforce. They are at ease with global issues and hot topics, being more aware than previous generations.
 
Employers need to start adapting to the fact that the technology revolution is complete. “Millennials were the transition and Generation Z is all the way there,” says Link. It’s not surprising that 53% of individuals from the 16 - 22 age group would rather give up their sense of smell than give up technology.
 
They want highly engaged managers and regular constructive feedback. “Take an X to annual reviews,” suggests Link. Traditional cookie-cutter assessments aren’t going to cut it anymore. Randstad Research shows that:

• 28% want feedback after project or task,
• 26% weekly, and
• 20% daily.

Generation Z and Millennials crave in-person interactive communication and collaboration.
 
Link expresses “Collaboration networks will be the enterprises of what social networks are to consumers.” Currently, only 12% of executives understand the way their people work in networks. Some of the best practices for effective collaboration are:

• Training
• Workplace design
• Knowledge sharing tools
• Management and leadership principles

Clearly, communication is the most effective tool to engage Generation Z and being supportive and honest are 2 of the most important traits to this generation.
 
Management should take note that 25% of millennials will take a management position this year, and unfortunately many millennials are not prepared or equipped for that jump. This is an opportunity for employers to build confidence and skill for their employees to set them up for success, including the business!
 
3 key takeaways:

• Leverage collaboration tools and processes to fulfill employee’s expectations
• Start giving constructive feedback now instead of later
• Adapt to flexible employment arrangements