As an HR or training manager you know it makes sense to invest in training, but how do you persuade senior management to spend time and effort investing in it?

1. Training gives you a positive ROI

One of the best ways to show the value of training is to show the benefits through ROI. Being able to show the real added value that training offers an organisation is key to justifying the outlay for training. When you are suggesting an investment in training you should also be thinking about how you will evaluate its worth. Training can deliver bottom-line benefits such as, 14% improvement on productivity.

2. Training will help you meet your business goals

Training can help focus on the skills and behaviours that you are seeking at all levels of your organisation. The right training helps develop, reinforce and support all kinds of behaviours plus the hard and soft skills your business wants. Linking the desired outcomes of training to business goals is your first step towards creating a thought through business case.

3. Training makes you an attractive employer

If you want to be an employer that attracts the best candidates, training can be crucial. Take a look at what your competitors are doing and whether you need to match the training they are offering to make your business equally attractive to the best talent. Evaluate the cost long-term of not attracting the most able people.

4. Training aids planning for the future and helps you spot talent

Many industries are currently looking at an aging workforce – with information and experience centred on a group of long-term employees who are getting ever-closer to retirement age. If you don't have in place an effective method for mentoring and passing on knowledge, your company might find itself in difficulties. Gather evidence by auditing to see if you will have a future skills gap.

Want to find out more about ROI of learning and how to measure it? Read our latest article http://bit.ly/roioftraining