Culture transformations have the power to make a company more efficient, effective, and profitable in incredible ways. If a company’s leaders do not take an active role in the transformation, any attempt at permanently changing culture will fall flat. So, what role should leaders play? Here are three things all great leaders do to lead their organizations through a successful culture transformation.

1. Great Leaders Start Now
Leaders at the top of an organization usually know if their company needs to undergo a culture change. Whether it’s departments operating in silos, a lack of innovation, or another culture issue, it’s often clear that change in the culture has been needed for some time. Unfortunately, even if leaders acknowledge this need, it rarely makes the top of the to-do list. There are always more pressing matters to attend to—matters that seem to have much more of an immediate effect on the company’s bottom line than amorphous culture changes would.

Great leaders, however, know that the time for a culture transformation is as soon as you identify the need for one. As it would equip your colleagues with the new skills and behaviors they need to optimally approach their jobs, putting one off just makes achieving every other company goal harder. Plus, great leaders recognize you can concretely analyze culture transformations. They know that strategic changes drastically improve employees’ well-being and the company’s bottom line. For example, an organization can measure the success of an innovation culture transformation in part by how many more products the company brings to market or how many new system processes are developed or improved. Great leaders use hard data tied to concrete outcomes to light a fire throughout an organization and underscore the need for immediate culture change.

2. Great Leaders Take Responsibility for the Final Outcome
While leaders don’t necessarily need to be involved in the tactical, day-to-day implementation of culture transformations, their robust involvement is imperative to success. They need to be culture change advocates who are vocal about the need for a transformation and the expected outcome. When a company’s leaders take culture transformation seriously, so will its employees.

Read more:- What Great Leaders Do to Make Culture Transformations Effective