Mobile is expanding as a choice market among consumers everywhere. If you are not advertising and engaging customers on mobile, then you are losing out on a highly lucrative market. Mobile, like the internet, doesn’t cost much money to advertise on. So, your small business really doesn’t have an excuse for why it should not be readily available for smartphone users. Here are some tips that will help your small business become a mobile marketer:
Make Your Site Responsive
Your website will not load well on smaller screens of smartphones. This will work against you when you try to reach smartphone users. Therefore, your website should be made mobile responsive. That is, your site should be designed in a manner so that it loads properly regardless of the screen size. You don’t have to redesign the site. You can hire a developer to make it more responsive.
Design a Cool Smartphone App
Smartphones and apps go hand in hand. The best way to reach a potential consumer using a smartphone is to have a mobile app. Contact a reputable app developer to design your company a really cool smartphone app. This app should be free to smartphone users, just like your website is for desktop users.
Initiate a Text Messaging Campaign
You may already have an email marketing campaign and enjoyed its many benefits. Likewise, you can engage customers and increase customer retention rates with a good text messaging, or SMS, campaign. Text messaging can be even more successful than an email marketing campaign. Unlike computers, smartphones are with consumers day and night. People sleep with their phones next to them. Therefore, if you master the art of text messaging for marketing purposes, you will enjoy great success in terms of boosting sales. The trick here is to reach customers during their active hours, and not make them annoyed with 24/7 texts.
Offer Clickable Phone Support
Live chat and online inquiry forms are only suitable to offer customer support to users with immediate access to a full keyboard. It’s difficult to type long messages on smartphones. Therefore, you should make it easy for phone users to reach you via an actual phone call. Show your customer support number on your website and app. Then, make it clickable so customers can reach a company rep with a simple tap.
Introduce a Mobile-Friendly Social Media Campaign
Social media is as important to mobile marketing as it is to online marketing. However, some social networks are more mobile-friendly than others. Twitter and Instagram, for example, are more ideal to reach mobile users than Facebook. Research the most used social networks on smartphones, and integrate these channels well into your existing social media marketing campaign.
Also, don’t forget to get listed on Google Maps. The first results smartphone Googlers see are the map listings. Combine Google listings with local SEO to improve your mobile search rankings. Use location-specific keywords rather than generic keywords. Mobile users are highly responsive to local advertising. So take advantage of this fact and the other tips mentioned above.
