At the present time, most multinational business firms are outsourcing their outbound telemarketing services to an external service provider to win customer’s loyalty and beat their competitors in fierce competitive market. According to a recent market survey, it has been revealed that a few Asian Countries including India, Philippines, and Thailand have scored well in outsourcing sector and are expected to deliver best in class service to businesses across the globe. In addition, highest percentage of outsourcing is seen in these countries is in IT services, such as application development, IT helpdesk, infrastructure and testing among others.
Outsourcing has become one of the most effective marketing strategies that numerous companies have adopted to improve the bottom line of their business. Outsourcing indubitably has a powerful impact on the growth, productivity, and bottom line of the company. By outsourcing the day to day back-office tasks, the business owners have sufficient time to focus on generating ROI of the company. Businesses are outsourcing their non-strategic business functions to an outbound call centre service provider as each contact centre work towards achieving greater profitability for business.
Businesses across all sectors are considering to outsource their non-strategic chores to a specialised b2b call centre company with an aim to cutback overhead expenses, streamline business operations, and to outwit their competitors. However, it is extremely important for businesses to choose a professionalised service provider that offer right strategies and resources to cater to the needs and demands of organisation to elevate the sales graph of the company. Call centre companies that fail to stand up to the expectations of its customer’s soon become obsolete.
Over 90% of business organizations are associating with customer service provider. The vital reason for outsourcing business processes to outbound call centre is cost reduction or reduced operational expenses. Setting up an in-house call centre would require investment of huge capital building eye-catching infrastructure, hiring skilled professionals, training them according to the requirement of the company, and paying them regular wages. However, cost factor is one of the most important arguments for outsourcing business functions to a third party service provider influencing optimal cost savings and limiting efficiency. There are numerous advantages of outsourcing which includes reduced cost of production, direct communication with customers, increased revenue, and business expansion. Call center outsourcing has been providing numerous business opportunities including expansion of the company and its growth to across continents.
Benefits of associating with a call center:
• Round the clock service: Outbound call centre offer 24/7 service to their customers. The professionals sit ever ready to receive calls of prospective customers. Every missed call means that you are losing an opportunity of generating effective leads for your company. Thus, outsourcing business functions to an external service provider ensure that they will competently promote their products and services thereby inducing customers to turn into prospective sales.
• Strong sales pipeline: B2b call centers help in creating strong sales pipeline for businesses by retaining existing and making prospective customers regularly. The experts of the service provider promote newly launched products/services in the market.
• Marketing campaigns: This marketing technique helps businesses in fetching effective and qualified leads for their company. The professionals try to gain an insight about the prevailing market trends and demands of the customers. The professionals of call center formulate robust strategy to win the confidence of the audience.
• Proficient experts: The service providers have a team of dedicated professionals who knuckle down to fulfill queries of customers. Multilingual experts are an added advantage that makes call centres industry vividly demanding sector.
Specialized outbound call centre service provider has dynamically changed the scenario of the world of business. It is crucial for businesses to effectively prospective customers into sales be it a small scale organization or large scale business firms.
