In doing so, you just need a projector, a projector stand and a screen. When people pass by, they can easily learn more about your business. This comes with a risk though. If you can’t do it successfully, then the video wall will simply be ignored. Therefore, you need to study the content well before projecting it on the screen.
- Be short and concise
Take note that most people on the streets are busy. They are always in a hurry and you can’t expect them to stop by the video wall and stay there for the next 10 minutes. You will be lucky enough if someone has the patience to stay there for at least a minute. If someone does, then this person must immediately learn essential facts about your business. So, conciseness is a must. The video wall must contain the name of the company, the products sold and the price. These are the basic details that every potential buyer needs to know.
2. Use catchy graphics
From afar, the video wall might seem useless. However, if you place a catchy image that can get the attention of people, then it is a good thing. They might come closer as their curiosity is triggered. However, it is also important that the content is mostly graphic. There should be variety so they will be entertained. They might even stay longer if they are enticed by what they see.
3.Prepare different materials
Don’t play the same 2-minute video on the wall over and over again. It will most likely bore people. You can keep changing the presentation so that if someone stays longer, then he can learn more about the company. It is important to remember though that the essential details must keep popping up. You just have to be creative in presenting them so that people won’t be bored.
Once the content is ready, you will be ready to show it to the public. You can use a projector to flash the content onto a wall or a huge television set placed on a TV display stand. The goal is to keep the people interested and eventually buy your products.
