Company Launches Comprehensive Solutions Enabling HR Teams to Effectively Communicate About Key Benefits to Today’s Mobile Employees



REDWOOD CITY, Calif. – July 27, 2016 – Today, GuideSpark, Inc., leading the transformation of workplace communications, announced two new comprehensive benefits solutions that empower companies with modern tools and communications to create a great employee experience as they choose critical benefits for themselves and their families.

Annually, every company that offers healthcare benefits goes through “Open Enrollment” that allows employees to update their elections. Healthcare options can be complex, making it increasingly challenging to communicate changes with employees who are tuning out long, HR emails. The GuideSpark benefits solutions provide companies with lively, customized communications in their brand and voice that connect employees to the information they need to best manage their benefits decisions.

According to Gannett Co., Inc. Senior Benefits Manager, Kristen Marks, “As Gannett has diversified how we get news to consumers in new and more engaging ways, we recognized we needed to apply that same strategy in connecting critical benefits information with our employees. Using innovative tools from GuideSpark, we are able to reach our mobile, diverse workforce more effectively on our healthcare and benefits plan offerings.”

In order to help companies, such as Gannett News Service, overcome employee confusion and reduce open enrollment calls to HR, GuideSpark is now offering all-inclusive, end-to-end solutions for the key benefits information every employee needs. These solutions include:

  * The GuideSpark Benefits Communications Solution – This solution offers exciting interactive content on the full range of open enrollment and new hire on-boarding topics. This content is delivered in a company’s brand and voice to connect this critical information with employees. From healthcare, dental, FSAs, and an overview of benefits, as well as Retirement savings and wellness programs, companies now have a broad selection of critical information that can be clearly and effectively communicated to employees.

       In addition, this solution allows companies to start building a strong relationship         with their new employees on their first day with new employee onboarding                 content. The solution includes valuable information focused on making an                 employee’s onboarding simple, easy and informative.



  * GuideSpark HDHP Success Solution – As more and more companies are moving to High Deductible Healthcare Plans in order to control costs, this new solution allows companies to ensure employees understand what a HDHP plan is, its benefits to them and how to use the plan to positively affect an employee’s healthcare choices and costs.The HDHP Success Solution is designed to affect deeper understanding and more positive migration experience for workforces. It informs, educates and guides employees during plan selection, it also provides additional information to ensure successful funding and usage of HSAs, and reach materials continuously educate and inform and support the employee population throughout the year.


“Employee benefits are an important part of the employer-employee relationship,” said Mollie Lombardi, CEO of Aptitude Research Partners. “Delivering a better enrollment experience enhances the value of benefits to employees while helping employers attract and retain the talent they need.”

These solutions provide companies with a wide choice of topics and style to deliver mobile and interactive experiences, including branded and tailored videos to effectively connect with employees. This is not a one-size fits all approach to communications. One new feature is “Help Me Choose” which informs and guides employees with personalized recommendations for health plan selection.

“We are at the dawn of a new employee experience where employees expect more effective, simple and clear communications that truly connect them to their employer and its culture,” said Keith Kitani, Co-founder and CEO at GuideSpark. “GuideSpark has heard from hundreds of companies about the challenge of breaking through to employees during Open Enrollment in a manner so employees can understand its value to them and their families. Our new solutions were created based on great feedback from our nearly 650 customers about transforming their communications into an effective and efficient experience for employees.”

Along with the game-changing content, the solution adds reach capabilities to help employees be aware of the value of the company’s benefits program and how to use them effectively. Finally, one of the most valuable components of this and each of the GuideSpark solutions is the comprehensive analytics tool, enabling companies to measure the effectiveness of their communications and employee engagement. This allows companies to iterate and ensure that this critical information truly gets to their most valuable assets – their employees.

Today’s announcement of these new benefits communications solutions adds to a growing range of solutions that GuideSpark is already offering. GuideSpark announced five new talent solutions last month and its Financial Wellness solution in October 2015.

About GuideSpark
GuideSpark is leading the transformation of workplace communications. The robust SaaS platform delivers interactive video and mobile experiences, using each company's unique brand and voice, to inspire and engage their employees. GuideSpark serves 630+ enterprise customers, including 20% of the Fortune 500, with more than 10 million employees across all industries.

To learn more about workforce communications for benefits, financial wellness, corporate wellness, performance management, compliance or employee engagement, visit http://www.guidespark.com.