Corporate environments aren't what they used to be. The black and grey alleys have gone through a terrifying makeover and turned into the passages that are full of blooms and laden with greenery. Flexible timings and
work-life balance are just the icing on the cake that stimulate productivity and enthusiasm at work. Though, still relying on the traditional pillars of the cultural culture that stick to the customary rules, the perspective and directives are more flexible in the approach as well as more inviting.
Here are a few pointers from an insider's view. Read on!
More Proactive Approach:The corporate culture of today is more embracing towards the suggestions and dialogues. Rather than adhering to the defined set of roles and output, the modern organization moves on to a creative output through each and every channel that is associated with the company. It relies on the community and maybe that's why we have some heavy weight words like 'crowd sourcing' and 'democratic work culture' thrown at us whenever we hear about a start-up or a company that has gone through a major overhaul to look and shine like a star! Unlike the traditional corporate groups, everybody (be it the CEO or managing director) in the new organizational ladder is approachable and responsible towards the organization and its most important assets, employees. However, the boundaries have seemed to blur and because of the lack of any set responsibilities, the workload and objectives can be bit overwhelming. The departments have different skill set and are specialized to cater to the goals.
Understanding Employees as an Asset:
Defying the clear and pre-set relationship between an employee and employer, the modern organizational culture doesn't enforce rigorous rules on the employees. Since there are no fix timings of 9 to 6, last-minute meetings and late hour work aren't much complained about. It is a symbiotic relationship that is designed to deliver the best output from the both parties. While the workload isn't any lesser and with the laptops and digital connectivity, it has only increased with even more responsibility on the shoulders but the companies have learnt to appreciate and reward the efforts.
From our analysis, The management from
MayaFlowers at Gurgaon in India, ensures to reward the employees with gift hampers and a token of appreciation on their achievement. Even on the marriage anniversaries and birthdays of employees, a cheerful fresh flower bouquet coupled with chocolates are dispatched to the employees. The modern corporate houses understand that if the employees are happy, the marketplace for them remains a happier place! Employees are treated as a brand ambassadors, who can convey anything to the stakeholders, it better be well!
Engagement with Customers:
Not just with the employees, the new-age organizations
have to maintain and stay active on the market front as well. Unlike the past, it is not a one-way communication. Thanks to the digital technology, every company has a social presence and a reputation to uphold. Moreover, there is so much to distract the customers nowadays that it is difficult to get their attention. So, while you have it, sell. But to get that attention span to sell the products and services, you need to be up to the mark! Hence the coupons, promotional codes, gloss and so much emphasis on the quality as well as the provision of 24/7 customer support. One mistake at the service end, and the company is all over the Internet. So, that is where the organizations tread very carefully and don't mind to hire the bigger names to lure the stakeholders as well as to utilize their experience.
Folks, these are the major differences between the traditional approach of running an organization and adopting an open as well as a casual organizational culture. Though, these aren't written in stone and with time, we may find them changing and adhering to the new trends of market.
