Many business owners believe that they must spend a lot of time and money to create a more professional look for their company, but this is not the case. The five tips below are simple and inexpensive ways to make your brand more professional.
Purchase Your Own Website Domain
This is a quick and simple way to immediately make your business look more credible and professional. Because so much business is conducted on and around computers, building a professional online reputation will do wonders for every aspect of your business. The best URL is your business name. If that's not possible, try for something short and memorable. Your website is an extension of your brand, so make sure the URL is something you can keep for years to come.
Hire an Experienced Website Designer
Just because you can build your own website from scratch doesn't mean you should. A big mistake business owners often make is thinking they can build a well-designed website with no previous experience. There are plenty of sites that have reputable, skilled freelancers for hire at reasonable rates. These skilled professionals can craft a beautiful, functional website that will give your brand a custom and professional look.
Order Professional Product Tags
Hand-written or cheaply-typed product tags scream "unprofessional." Sites like TagPrinters.com offer a wide selection of high-quality, professional-looking product tags for whatever your business specializes in. Investing in professional product tags is a simple yet powerful way to increase your brand's credibility.
Set Up Business Contact Information
Using your personal mailing address or cell phone number is unprofessional at best and confusing at worst. Separate your name from your brand by establishing a separate contact base for your business. This includes a post office box, a business phone number and a business email.
Get a Business Card
Now that you have a full complement of professional contact information, it's time to get it printed on professional-quality business cards. Investing a little money in high-quality business cards will give your brand a more professional feel and help potential clients take you more seriously. Keep it clean and simple to maximize effectiveness.
These five simple tips will dramatically increase the professional appearance of your brand and ensure the future success of your business.