Today, your smartphone is a magic bullet that can simplify your daily routine. With mobile apps springing up like mushrooms over night – it is genuinely hard to keep up with the constant changes in their development. So let’s briefly overview the latest tendencies on mobile app development market.
Speedy launching
In a nutshell, whoever launches the app faster – gets a bigger chance to conquer the entire market. Therefore, rapid launching and cut downs on the time-frame between the idea and its realization is the daily state of today’s app developers.
Inspired by Cloud
Cloud technology is utilized as a tool to synchronize data and app’s features. Hence, integrating cloud-based technology is the core focus of app developers. More so, many companies use cloud-based platforms to develop their apps, which simplifies the development and testing process.
Safety issue
Struggling with hacking threats, mobile app developers have to constantly improve their security measures. The major challenges remain the effective data protection, personal data stealing and broken cryptography.
Beacon Technology
This technology enhanced wiping off the border line between online and offline in all industrial sections. Beacons are available for iOS users and will soon be adopted on Android. Being implemented in large buildings, they provide internal mapping for the users.
Wearable devices
Apple Watch is hands down the hottest device used in both consumer and industrial sections. Widely used for fitness and in health care, apps for wearable device are now conquering new fields on the market.
Banks and M-market
Mobile devices maintain the persistent tendency to push out traditional credit cards. In fact, the number of purchases made via tablets and smartphones reached 19% according to the recent survey. This is certainly the path to developing apps that allow instant purchases without cash or plastic cards.
IoT tendencies
Companies developing mobile apps should not undermine the importance of the Internet of things. This promising industry is growing into a huge network of security and privacy matters.
Enhancing user experience
User experience is key factor in development of technologies. Therefore, the data analytics and big data become more and more demanded in assessing user experience (more details at http://theappsolutions.com/). Separating them from app development would mean losing a chance to estimate user’s decision-making process and opportunities for improvements.
Marketing on apps
Advertising within mobile apps has become a rewarding and funds-triggering tendency. It’s not only about banners any more – you can now advertize using video, images and text. Advertisers can use client’s location information and other contexts to sell better.
Gaming
The shift from a single-player to the multiple-player gaming is obvious on today’s market of games. Besides, the social media began to integrate into gaming in a more significant way than before. Therefore, it should be considered that the cloud system plays an integral part in synchronizing and storing information.
HTML 5
Hybrid frameworks gain more popularity being the primary technology for apps. In fact, being able to target multiple platforms gives a way to achieve larger data-base of clients. Besides, they are considered to be significantly cheaper.
