Everything You Need to Know About Branding Your Startup on a Low Budget

When it comes to marketing your startup, you either have a lot of money and can pay other companies to do it for you or you do it yourself. Sadly, for most entrepreneurs, the latter option is the one they generally go for and that’s because they don't have unlimited funds that allows them to market themselves freely. So without making the intro too long, let's take a closer look below at how you can actually market your startup while on a budget.

Pick your target

It could be that your products or services appeal to a large audience, but the truth is that when it comes to marketing your business, that is going to be a problem. In fact, the more people you're going to try and reach, the costlier and longer it's going to take you to do that. To make things easier, you need to choose a segment of your entire potential audience and then focus on it. Not only does this make sense in terms of messaging, but at the same time it's also going to minimize the amount of money you need to spend on marketing yourself.

Pick your outlet or outlets

When it comes to marketing your business, it's important that you go where your clients are. Therefore, if you're a fashion startup and you want to focus on connecting with twenty something women, then the best way to reach your audience is to create an account on Pinterest. On the other hand, if your purpose is to reach war veterans for instance, then you certainly won't be able to do that on Pinterest. Make sure that you spend a lot of time studying the outlets you plan on using in order to learn more about who actually uses them. Always go for outlets that can actually help you reach your audience.

Focus on engagement and content

It could be that when it comes to discounts or giveaways, you may not have too much to offer in order to attract new clients, but if there's one thing you can actually offer them, that is great quality content that’s relevant to them.

If you think about it for a second, companies that enjoy a lot of success are those that post shareable content on social media platforms. It's also essential that the posts don't advertise anything, since you want to share something that your audience finds interesting.

Personalize everything

It's very important to usepersonalized envelopes or business checks when it comes to paying your vendor and suppliers and even your employees (personalizing them builds brand awareness so make the design stands out). When you do choose to use them, make sure they are high security business cheques. These are a lot more secure than regular checks and cannot be reproduced by any means.

Listen

You cannot expect to see instant results when you launch your marketing efforts. In fact, you need to be patient about it, monitor and listen to what's happening. By doing so, you're going to manage building upon what's being said depending on the feedback you receive. As a company that is not yet established, you certainly have a lot less room for error and have to be swift in extinguishing negative reviews.