Don’t be surprised if you’re suggested to post videos for internet marketing campaign, because internet video traffic is expected to rise by 80% of global
internet traffic in 4 years. By looking at the rate at which internet video traffic has been increasing, it’s obvious that it could go beyond prediction in just a few years. So, if you’re not already posting videos, it’s high time to divert your attention towards video marketing.
Make sure you have fresh ideas and stories to tell your customers. Because, there will be a lot of similar products and there must be something unique in your product to entice customers.
If you know what kind of videos you need, it will be much easier to choose proper platform. Some quick tips are:
Videos should have a purpose – a solution to problem and how your products fit in helping customers
Know the minds of your target audience in order to deliver to-the-point message
Videos must be short, and first few seconds are vitally important
All videos should have calls-to-action
Make sure videos meet all SEO basics – keywords, description, title tags, transcription etc. or you may need
SEO agency Toronto run your campaign.
Apart from basic components of video marketing campaign, make sure you have sufficient resources for video analysis, editing and video making, to help your brand stand out. So, how can you access these tools and where to find them? Internet is full of apps, software and handy tools and some good ones are listed below:
Wideo
Launched in 2012, this online video platform allows you to create, format, edit share videos online. You can personalize your presentations, tutorials, product demos and advertisement by including your logo, background sound and images. For create videos quickly, you can also use ready-made templates. Another option is to hire Wideo graphics designer. This online tool allows you to create 45-second video for free. For longer videos, price starts from $9 per month.
Viewbix
This video marketing tool offers you to come up with interactive videos in three quick steps.
A: Add a link to your video
B: Add your brand logo and action buttons
C: Choose apps achieve your objective, e.g. lead generation
Then you can put your videos on Facebook, Twitter and other social networks. This platform allows you to analyze performance of your videos, and you can also hire Viewbix representative to manage your campaign.
If you have just one client, free version is good for you. In case of more than one clients, contact sales team of Viewbix for campaign management.
Powtoon
Another tool for video creation, launched in 2012, Powtoon has sophisticated user interface guiding you through to each and every process smoothly. It has been quite popular when it comes to exporting videos to YouTube. The online platform claims that some of its users received 300% more engagement as compared with past.
Powtoon offers free video making, if you’re comfortable with its watermark in the background. Free video must be below 5 minutes. If you don’t want Powtoon watermarks, pricing starts at $18/month.
Slidely
You can use this tool if you want to make video slideshows out of existing video clips, images and music. Released in 2012, Slidely allows users to post slideshows directly on Instagram, YouTube, Facebook, Pinterest and Twitter. With the help of available badges and widgets, you can embed slideshows on your website or blog. Slidely itself plays as a social network where you can register for free.
5.Vidyard
If you want to assess the performance of your videos online, Vidyard can help you monitor click-through behavior, viewers’ attention span and their location, places where your videos are shared, and suggestions to boost ROI from your videos.
Vidyard was released in 2010, giving helpful data and information for better video marketing. The metrics offered by Vidyard help share videos keeping in view your audience, their location, preferences and attention span.
You can create email gate at the start of video to collect CTAs and email addresses. It allows you to embed the video on landing pages and integrate it with Salesforce. Vidyard offers pricing plans based on the features you opt for.
Conclusion
Online video marketing is getting bigger and better with time. Video making used to be the trade of skilled people, but thanks to these online tools which made it easier for common people to create videos on their own with the help of easy-to-use interface. Due to these cheap and literally inexpensive ways to market your brand online, there’s no reason why you shouldn’t consider video marketing campaign this year.
