It’s not easy to walk the fine line between you and your brand. That’s something that each speaker was quick to acknowledge at the #BlogHer15 conference this year. At the conference, Nancy Davis Kho, of Midlife Mixtape, moderated a conversation between Annie, of Ethical Thinker; David Leite, of Leite’s Culinaria; Heather Barmore, of No Pasa Nada and HeatherBarmore.com; and Kat Kinsman, of Tasting Table. She asked each panelist to share the challenges they have overcome and to relay what they have learned while evolving their personal brands.

All four panelists agreed that a personal brand can be confining. “Being in a box is not the right thing because that box is not you,” Leite said. “You are bigger than that box.”

Barmore added that it is “a very natural thing to move out of that box because you are always going through new transitions in life.” She, like the rest of the panelists, believe that you are never done refining your brand. As you evolve over time, so too does your brand. How a person thinks changes as they have new experiences.

So what’s the key to building a meaningful brand? Continuity is key. Make sure your brand is consistent across all platforms. The panelists also said that waiting for permission to be anything is a waste of time — make your personal brand your own.